Two top official positions in Mitsubishi are vacant after the departure of Gregory Adams, vice president of marketing and product strategy for Mitsubishi Motors North America, and Mike Krebs, vice president of corporate planning and incentives, on Oct. 31. Spokesman Dan Irvin said that Adams and Krebs left to “pursue other opportunities."
Mitsubishi has no immediate plans on how and when these vacancies will be filled. Adams held this position since June 2010. Before this, he had various jobs at Ferrari, DaimlerChrysler and Mitsubishi Motors Corp. with various sales, marketing and product-related positions.
Krebs, who has worked with Mitsubishi for 10 years, had previously served as the vice president of product strategy. Irvin said that Mitsubishi doesn’t have an immediate plan on who will be replacing the officials.
He added that those departments won’t be disrupted as their key personnel are still around and can handle the daily operations. For this year through October, Mitsubishi’s sales in the U.S. have increased by 51%.
This is a market that has had a 10% increase from the previous year. Just like all automakers in Japan, Mitsubishi has felt the impact of the strengthening Japanese yen against the dollar. Adams’ departure coincides with the early stages of the scheduled launch of Mitsubishi's all-electric i minicar.
The campaign covers digital, social media and television ads as well as experiential promotions. Dealerships in California, Oregon, Hawaii and Washington presently have demo units of the i in stock. Mitsubishi will begin delivering the car this January. [source: Autonews]