MINI becomes a partner for the ‘Great’ Britain campaign

Article by Christian Andrei, on March 19, 2012

MINI is giving its support to the GREAT campaign, which seeks to promote the best of Britain throughout the world. The campaign was launched on March 1 in Munich. Lord Green of Hurstpierpoint, Minister of State for Trade and Investment, was glad about MINI’s support. He said that MINI, a “great global brand with strong UK roots,” exhibits the best aspects of UK manufacturing, expertise, culture, heritage and style.

Lord Green visited the BMW Group Munich headquarters where he signed the guestbook and was presented with the new MINI Roadster by Dr. Norbert Reithofer, Chairman of the Board, BMW AG and Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing.

MINI is a natural partner for the ‘GREAT' Britain campaign as it is an iconic UK brand that’s known worldwide. Since 2001, more than 1.6 million of the 2 million British-made MINIs were exported to customers in 100 countries around the world from Australia to Venezuela.

In 2011, Prime Minister David Cameron had celebrated the 2-millionth MINI to be built in Oxford by going to the plant and witnessing the rolling off of the model from the production line. MINI is the No. 3 biggest automaker in the UK. It produced 191,474 vehicles last year, making up about 14% of its production volume in the country.

Presently, there are five MINI models made in the UK. These are the Hatchback, Convertible, Clubman, Coupé and the Roadster, which will be launched soon. Since MINI started production in 2001, the BMW Group has made an investment of more than £1.5 billion in its UK operations, including an announcement last year of more than 500 million.

MINI contributes £1.2 billion to UK GDP and more than 5,000 jobs are created in the UK for the production of the MINI. The UK is Bavaria's No. 6 biggest export market. In 2011, the UK exported 4 billion pounds' worth of goods and services to Bavaria.

Topics: mini, advertising

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