BMW Group is expanding its international production network by adding local production sites for select MINI models, in response to increasing global demand for the brand’s premium vehicles. For the first time since the MINI brand was re-launched in 2001, BMW is busy preparing for the local production of selected brand model for several growth markets outside Europe.
As a result, models from MINI will be rolling off assembly line beyond its home market for the first time later this year. Preparations are currently underway for the local production of the MINI Countryman at the BMW plant in Chennai, India, meeting the same stringent quality standards applied to all production of models of BMW Group.
The new assembly plant in Chennai, India, is currently being prepared just a year after BMW started selling MINI in the country. The assembly plant is expected to help meet the steadily increasing demand for MINI models in the Indian market. The Chennai site in India will first build the MINI Cooper D Countryman and the MINI One Countryman.
India has become an increasingly significant market for the BMW Group, which has its own sales arm in the country since 2007. At the start of 2012, MINI opened its first five showrooms in Delhi, Mumbai, Hyderabad and Bangalore, making India the 100th market in the British premium brand’s global sales network. Between December 2012 and March 2013, MINI has sold 302 cars in India.
"BMW’s Chennai production plant was built in March 2007 and has since taken on production of the BMW 3 Series and BMW 5 Series as well as the BMW X1 and BMW X3 models. The facility, which has a production area covering around 13,000 square metres (approx. 140,000 sq. ft.), is located in the Mahindra World City business zone in the southwest of India, roughly 40 kilometres (25 miles) northwest of Chennai. State-of-the-art machine technology, highly skilled employees and advanced manufacturing processes provide all the necessary ingredients for the production of premium cars to the highest quality standards." said the press release.