MINI celebrates its 10th anniversary with some impressive numbers in the U.S.

Article by Christian A., on March 24, 2012

Mini celebrated the tenth anniversary of the brand on March 22, 2002 – an event that must have been very satisfying as it had plenty of detractors during its launch. They had predicted Mini to last just a few years because it had only one model when it was launched. They didn’t believe that customers would buy a small, three-door premium car again and again.

Mini did a terrific job at proving its critics wrong. The British brand overturned the idea that small meant cheap. In the last decade, the brand benefited from the reputation that Mini Cooper achieved in the 1960s.

It later was known for its sporty, exceptional, fun-to-drive vehicles, attributed to Mini's front-wheel-drive configuration, performance improvements and its many wins in European rally in the years that passed. Mini earned its legendary status because of these victories. Mini is perceived to be a British icon in the same way that the Volkswagen Beetle is a German icon, says Autonews.

Mini is successful in the U.S. due to a blend of aggressive marketing, innovative advertising and product investment.

Since the Mini brand was launched, its sales in the U.S. have totaled 429,439 vehicles up to February. Mini's lineup, with the help of parent BMW, was expanded to now have six models that include roadsters and all-wheel-drive crossovers.

There’s no indication that Mini’s sales are on their way down. Mini had record sales in the U.S. last year, having sold 26% more vehicles (57,511 units) than in 2010. Mini is on track to surpass this figure this year. Sales through February have been up 33%.

Topics: mini, united states

If you liked the article, share on:

Comments

Recommended

Volkswagen of America has a nice surprise for potential customers of the new VW Tiguan (2018 model year). The latest iteration of the Tiguan – set to arrive in the...
by - May 25, 2017
Toyota Camry is many things but exciting isn’t one of its frequent descriptions. That’s why throughout the years, Toyota has been stepping up its game for the said model in...
by - May 25, 2017
Volkswagen intends to leave the crowd in awe at the Worthersee Meeting (Wortherseetreffen) – the largest VW and Audi car show in Europe – with its new GTI Worthersee concept. ...
by - May 25, 2017
The much-hyped 2018 Dodge Challenger SRT Demon certainly has attracted a lot of attention, and possibly many potential buyers. Now, here is good news for interested customers: Dodge has finally...
by - May 25, 2017
An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries