Mini enters deal to feature MOG’s on-demand streaming music service on cars

Article by Christian Andrei, on March 15, 2011

A new agreement has been signed by MINI and MOG, meaning that MINI vehicles that have the MINI Connected system may get the on-demand streaming music service from MOG. On March 14, a beta version of the application, the first time that an on-demand music service is used in the car, will be demonstrated in Austin, Texas.

The final MOG app will enable MINI USA customers to download the MOG app and connect an iPhone via USB.

After doing this, MOG will instantly work with the current MINI Connected system. Subscribers can get the $9.99 per month MOG Primo subscription plan, which gives access to MOG for unlimited, on-demand listening access online at

In just one MOG account, users can get access through compatible CE devices from major manufacturers such as Roku and soon Samsung, Vizio, LG and Sonos, and through the MOG app on iPhone and Android phones.

The beta MOG app for the MINI Connected System showcases the following capabilities: • On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time from virtually anywhere. • Seamless integration: Easy to browse and search, play, re-play, or skip to your favorite songs using the existing MINI joystick and steering wheel controls. • Storage: MOG will allow users to store their MOG music on their phone, enabling access to their favorite titles even when a data connection is not available. • MOG radio: Only MOG offers patent-pending "MOG Mobius" music discovery engine, which enables users to switch between true "artist only" radio or a full mix of similar artists. • Highest quality audio: MOG downloads music at 320kbps, which provides the highest quality listening experience.

MOG is expanding its reach in order to bring the finest music listening experience to Australians and to make such available through different platforms, according to MOG’s CEO and founder David Hyman. The company acknowledged that the country is a key music market that is ready for their music discovery and listening services, which they will deliver with Telstra. The customers of the top broadband and mobile network provider will enjoy unlimited music streaming and downloading at no extra cost.

For a monthly fee, Telstra’s mobile customers can access MOG's extensive music catalog and download songs directly to their mobile devices. Carrier billing will also be available for mobile customers. This is an easy and safe way to enjoy MOG while on the go. The MOG app can be downloaded on their mobile device or customers can sign up online at The subscribers’ monthly charges will appear on their Telstra bill.

Adam Good, Director of Digital Media and Content at Telstra, said that subscribing to music providers is attributable to convenience, variety of choices, and getting value for one’s money. Noting that more Australians tend to access their music digitally now, their research also shows that Australians top preference for listening to music is through their MP3 players or via a smart phone. MOG has changed the game for Australians. With as low as $6.99 for its monthly fee, subscribers can access all the music that they want.

Press Release

MOG Now Available To Australian Music Lovers Through Exclusive Partnership with Telstra

MOG, the award-winning, on-demand music service and Telstra, Australia's leading telecommunications and information services company, today announced the availability of MOG in Australia. Australians can now access MOG's vast catalog of music, making it the easiest way to instantly enjoy ad-free, on-demand music from virtually anywhere.

MOG is the exclusive provider of on-demand subscription music to Telstra customers and gives users the ability to search, browse and play unlimited, ad-free music online, on mobile phones, tablets and consumer electronic devices. MOG is available to all Australians, starting with a two-week free trial, regardless of their ISP or phone provider. For Telstra customers only, all streamed and download music is unmetered, meaning music played from mobile devices will not affect user data plans.

"It's thrilling to broaden MOG's reach and bring Australian's the best music listening experience available on multiple platforms," said David Hyman, CEO and founder of MOG. "Australia is a key music market, ripe for disruption, and our best of breed listening and discovery service, coupled with Telstra's market leading broadband and mobile networks, are a winning combination for music lovers. And, Telstra customers have the added benefit of streaming and downloading unlimited music with no added cost – doesn't get any better!"

Telstra mobile customers can enjoy MOG's vast catalog of music and can download any song, album or playlist directly to their mobile device for a monthly fee. Mobile customers will also benefit from carrier billing which provides a simple and secure way to enjoy MOG on the go. Customers can download the MOG app from their mobile device or sign up online at and the monthly subscription charge will appear on subscribers Telstra bill.

"Music subscription is all about convenience, range of choice and value for money," said Telstra Director of Digital Media and Content, Adam Good. "More Australians are accessing music digitally than ever before and Telstra's research indicates the number one way Australians are listening to music is via their MP3 player or Smartphone. MOG is a game-changer for these people. Now, for as little as $6.99 per month they have access to all the music they want, whether it's Mozart one day and Madonna the next."

Telstra customers can enjoy the following MOG features:

On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time from virtually anywhere. Our HTML5, browser-based player brings music to you blazingly fast on the web.
Unlimited downloads: MOG allows users to download and store music on their phone, enabling access to music even when a data connection is not available – ideal for jetsetters and easy on your data plan!
MOG radio: Best-in-class, personal radio and the most powerful music discovery engine on the planet enables users to switch between true artist-only radio or a full mix of similar artists.
Personalized recommendations: Instant recommendations based on individual music preferences. "Just for you" provides music recommendations based on your MOG listening habits and your artist "likes" on Facebook and improve as you listen and "favorite" music.
Highest quality audio: MOG streams music at 320kbps, the highest quality listening experience.
Curated content: Explore all MOG has to offer through its complete guide to everything and anything you'd want to hear. From New Releases, Editor's Picks, top Charts, Featured Playlists, and Custom Radio in addition to their own, tagged songs from within the MOG music service, users will find exactly what they're looking for (and more).
MOG offers Australians a two-week free trial after which listeners can upgrade to one of the following subscription plans:

MOG Basic, $6.99 per month: Unlimited, ad-free access to over 16 million songs online via MOG's Web players or desktop clients for Mac OS and Windows.
MOG Premium, $11.99 per month: Unlimited, ad-free access to over 16 million songs online via MOG's Web players or desktop clients for Mac OS and Windows, and through mobile devices (iPhone, iPad, iPod touch and Android), tablets and Sonos players.
Telstra has Australia's largest and fastest mobile network with more than 2.2 million square kilometers of coverage which means Telstra customers can stream music from MOG faster from more places in Australia.


Topics: mini

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