MINI extends global partnership with Burton for three more years

Article by Christian A., on March 1, 2013

MINI’s many-sided partnership with Burton Snowboards, the world’s leading snowboard manufacturer, will continue for three more years. MINI has been associated with Burton Snowboards since 2011. Since the alliance started, MINI and Burton have formed first-rate snowboarding competitions and events throughout the world.

These include the Burton US Open, the Burton European Open, Burton Rail Days in Tokyo and the Burton High Fives in New Zealand. Since the partnership will continue, the two companies will be able to touch more people who are into the snowboarding lifestyle.

Since MINI is the presenting partner of the Burton Global Event Series (BGES), it will be joining Burton in efforts to create world-class snowboard contests in the U.S., New Zealand, Japan and Europe.

These competitions include art installations, creative contests and entertainment events. The Burton European Open in Laax, Switzerland that took place on Feb. 4-9 is the first event in the European tour. At this unique art event, visitors saw MINI’s “Creative Use of Space” philosophy. It featured a MINI Countryman inside a large glass container.

Snowboard artists of the PirateArtCrew gave the MINI Countryman a creative makeover. At the same time, snowboards were present at the Burton European Open. Furthermore, the MINI Test Drive Center in Laax gave visitors the chance to test-drive models from the MINI lineup.

The next event is the Burton US Open Snowboarding Championships that MINI will be presenting from Feb. 25 to March 2 in Vail, Colorado. For the second straight year, MINI will bring back the MINI Feature Award. This contest will be participated in by the slopestyle course designers for the Burton European Open in Laax and the Burton US Open in Vail.

Topics: mini, partnership

If you liked the article, share on:

Comments

Recommended

New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Porsche definitely adores variety. You’ll see what we mean if you browse through the official company's website that shows a plethora of various 911 models. And now, the German marque...
by - June 23, 2017
2018 Ford Expedition is on its way to the market, and will be arriving at dealerships this fall. The all-new SUV will come with a new design, new EcoBoost engine,...
by - June 23, 2017
The 2018 Porsche 911 GT2 RS that made its debut not so long ago at the E3 video game expo in Los Angeles has already been sold out according to...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries