MINI may develop a small car for BMW, says brand boss

Article by Christian A., on December 13, 2010

MINI brand may develop a new small car for its parent company, Bmw, according to brand boss Wolfgang Armbrecht. The so-called ‘mini’ MINI will be firm’s smallest vehicle, and will be Bmw’s dream to build a small and spacious car.

Armbrecht also said that the car will be previewed in a concept form in January at the 2011 Detroit Auto Show, and will represent ''the next spectacular idea from the Mini brand''. ''Keep a close eye on the coming months,'' he added.

Moreover, Bmw’s development chief Klaus Draeger said that MINI brand should be careful in order to protect its images and not build too many large cars. This means that you should not expect a any big car from MINI.

Furthermore, the brand will also launch two new vehicles in 2011, the MINI Coupe and Roadster, in order to reach yearly sales of 300,000 units. Back in November, MINI sold 208,830 units, a 5.4 percent increase on 2009 sales.

Still, according to Armbrecht, the dealer network will also be improved to reach the sales goal, and having its own dealerships will not be enough. The brand will also need servicing and parts facilities, said Armbrecht. [via autonews - sub. required]

Topics: mini, bmw, small car

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