The last of the outgoing MINI Hatch has come out of the production line at Plant Oxford. It was the 1,041,412th MINI Hatch produced from the high-tech plant, which has built over 2.4 million MINI vehicles since 2001. The site, however, won’t be idle for long since the carmaker will soon build the new MINI Hatch there.
Associates at MINI’s Plant Oxford took a moment to recognize their achievements in building a car that has become the backbone of the brand’s global growth. It is estimated that around 14% of all cars produced in the United Kingdom were MINIs.
MINIs also accounted for 14% of all UK vehicle exports in 2012. Launched in 2006, the outgoing MINI Hatch was one of the recipients of MINI’s turbo charged engines and suspension improvement that cemented the brand’s reputation for fascinating driving dynamics.
The introduction of MINIMALISM technologies allowed customers to benefit from both enhanced fuel economy and performance. MINI Connected was also introduced, setting the standard in the segment for infotainment and connectivity.
The MINI Hatch also paved way for the brand’s program of customization and personalization. The brand will launch the new MINI Hatch in the UK in Spring 2014. The carmaker overhauled the Hatch from the ground up, endowing it with significant improvements in technology, engine efficiency and power delivery, driving dynamics and quality. [source: MINI]