MINI shows its achievements in 2011

Article by Christian Andrei, on January 15, 2012

MINI made several achievements in 2011, one of which is when the two millionth MINI was driven off the production line at Plant Oxford last August by none other than Prime Minister David Cameron. Aside from this milestone in production, MINI was also able to reach the top of UK sales. This was its highest since the launch of the brand in 2011.

It was able to have a record-breaking 2.58% share of the market. It achieved sales of 50,135 vehicles, an increase of more than 14% compared to 2010. And last April, the Cooper SD, the most powerful diesel MINI ever, was launched.

Offered in all body types, the 2.0-litre 143hp four-cylinder engine produces more power, an improved consumption and reduces CO2 emissions. It wasn’t long before MINI displayed its all-new MINI Coupé, which is the first two-seater sports car in the brand's history. Last October, MINI revealed details of the Roadster, its sixth unique MINI model, the Roadster, which offers tight handling, has a lot of MINI character. It also offers occupants the open-topped experience. It is expected to go on sale in the spring. Making its European debut is the MINI Inspired by Goodwood limited edition. It was seen in Europe last June at the famous Goodwood Festival of Speed.

Rolls-Royce and MINI made a quick collaboration for the best features from both brands to be combined here. Only 1,000 examples will be made. Each unit is priced at about £41,000. Deliveries will begin in March.

MINI had introduced its 3+1 seater Rocketman Concept at the Geneva Motor Show last March. It was also in 2011 that the pioneering MINI E UK Field Trial came to an end.

Private, corporate and public sector drivers were asked to provide feedback on how it is to drive a full electric MINI Hatch. When put together, the cars had driven over 250,000 miles, at an average charge cost of just below 2p for each.

The MINI Rocketman Concept features the iconic brand aesthetic expressed in a modern art-inspired external design. New construction concepts have been applied under the classic Mini design principle of maximising spaciousness while minimising overall dimensions, but adapted for modern urban mobility requirements.

MINI Rocketman Concept has a total length of 3.419 metres (around 11 ft. 3 in.), which exceeds its 1959 ancestor by only a few centimetres. The new car’s width is 1.907 metres (about 6 ft. 3 in.), wing mirrors included, while the height is 1.398 metres (roughly 4 ft. 7 in). It retains proportional similarities with the classic Mini as well as its more recent iterations. In all, the new MINI expresses the brand’s trademark style under new dimensions, stamping the MINI name on a new vehicle segment.

The classic MINI stylistic language has been rendered in a more assertively athletic manner for the Rocketman Concept. The overall form looks securely solid, having a linear base orientation complemented by tightly moulded surfaces and large wheels. Apart from its identifying proportions, some artfully placed unique details also highlight the car’s brand.

Large, circular headlamps and a chrome-surrounded front grille stand out at the front end. The headlamps retain the basic classic external shape but there are internal upgrades. LED units projecting full beam are positioned centrally and is bordered by a striking light ring for generating dipped beam.

The headlamps also have integrated direction indicators, like other current MINI production cars and are sized consistently with the current MINI models. As such, they seem outwardly large especially with the concept car’s smaller face. However, these have been retained because they are distinctive MINI design elements that reflect the brand’s fundamental values, which are definitely embodied as they should be in the new concept.

Some areas of the carbon spaceframe are visible and contrast with the chromed and painted surfaces on places around the headlamps, front apron and front grille. Its conspicuous surface structure is a visual cue of the concept’s state-of-the-art construction scheme.

Topics: mini

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