MINI to add three models by the end of the decade

Article by Christian Andrei, on January 17, 2012

According to MINI’s global boss Kay Segler, the British manufacturer owned by BMW will add three models by the end of the decade. Although he didn’t want to give any details regarding the new models, he did says that these will likely use BMW’s new front-wheel-drive platform that debuts with the second-generation Mini Cooper hardtop in 2014. The new cars will bring the number of MINI models to 10.

In the United States, the new Roadster will debut next month while a coupe version of the Countryman crossover, called the Countryman Coupe will be introduced in the first quarter of 2013. This model was unveiled back in 2011 at the Detroit Auto Show as the Paceman Concept.

The good news continue for MINI as Jim McDowell, company’s boss in the United States said that North American buyers have become more willing to wait for a car built to their specifications.

According to the same McDowell, almost 40 percent of all MINI vehicles sold in the United States custom-ordered by buyers rather than taken from dealer stock.

This means that the models bought are more expensive and according to McDowell the average transaction price for a Mini in 2011 was $28,000.

The base Mini Cooper hardtop starts at $20,200, including shipping. Last year, the company sold a record 57,511 cars in the United States and expects this number to increase in 2012.

Topics: mini

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