MINI to add three models by the end of the decade

Article by Christian Andrei, on January 17, 2012

According to MINI’s global boss Kay Segler, the British manufacturer owned by BMW will add three models by the end of the decade. Although he didn’t want to give any details regarding the new models, he did says that these will likely use BMW’s new front-wheel-drive platform that debuts with the second-generation Mini Cooper hardtop in 2014. The new cars will bring the number of MINI models to 10.

In the United States, the new Roadster will debut next month while a coupe version of the Countryman crossover, called the Countryman Coupe will be introduced in the first quarter of 2013. This model was unveiled back in 2011 at the Detroit Auto Show as the Paceman Concept.

The good news continue for MINI as Jim McDowell, company’s boss in the United States said that North American buyers have become more willing to wait for a car built to their specifications.

According to the same McDowell, almost 40 percent of all MINI vehicles sold in the United States custom-ordered by buyers rather than taken from dealer stock.

This means that the models bought are more expensive and according to McDowell the average transaction price for a Mini in 2011 was $28,000.

The base Mini Cooper hardtop starts at $20,200, including shipping. Last year, the company sold a record 57,511 cars in the United States and expects this number to increase in 2012.

Coming up with innovative concepts for the benefit of urban mobility has allowed the MINI to evolve and grow into a successful brand. It has brought a steady stream of fresh ideas since over 50 years ago when it started up until today, thus ensuring that driving fun continues to grow even with the driving space on roads becoming tighter and tighter.

This success is underpinned by Mini’s creative use of space, which is a principle entering a new territory with MINI’s Rocketman Concept. This study car, which is to be revealed worldwide at the 2011 International Geneva Motor Show, is reminiscent of the classic Mini when it comes to exterior dimensions. Its technology, however, hints at the future of automotive engineering and design.

MINI Rocketman Concept is a 3+1-seater featuring three doors as well as a length of over 3 meters, thereby responding to the basic requirements of mobile lifestyles in future cities. Aside from that, it pools MINI’s core values together. Ingenious functionality, impressive agility, irresistible design, and exceptional efficiency all combine into one groundbreaking and extraordinarily attractive subcompact car concept – yet one that is typically MINI – for the premium segment.

MINI’s design team, with an awareness of tradition as well as a talent for innovation, has developed a vision for a car that occupies a small space on the road yet features an interior that is spacious. The MINI Rocketman Concept thus carries the brand’s classic virtues but at the same time offers a fresh take on the MINI’s unmistakable design features. The concept also uses cutting-edge manufacturing and construction technology in order to create one-of-a-kind solutions for the body and interior design.

A systematic application of design principles for lightweight solutions and an interior that is purely geared towards maximum driving fun are what define the study car’s innovative concept. Moreover, carbon spaceframe construction, with a striking surface structure that can be seen at the front end, in the interior, and around its doors, forms the basis for the concept’s weight-minimizing construction. The MINI Rocketman Concept gives you the ideal platform for outstanding efficiency. It is designed to allow for a drive system that combines enhanced sprinting ability and average fuel consumption of 3 liters per 100 km.

The MINI Rocketman Concept also has wide-opening doors that feature double-hinge joints as well as integrated sills. Lightweight seats have customary MINI contours and can be configured in various positions. This allows you to choose from a two-up, a comfortable three-seater, or an efficiently divided space for four.

Topics: mini

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