MINI to reach an all-time sales record in 2011

Article by Christian Andrei, on September 3, 2011

The MINI brand from BMW will be reaching an all-time sales record this 2011, according to the company’s sales and marketing boss Ian Robertson. During the first six months of this year, the company sold 132,000 Minis.

As explained by Robertson to Automotive News Europe, you are not far off results for the year when you double your result during the first six months. "It will be a record (year) of all records," he added.

Moreover, he mentioned that Mini sales will not meet the company's original medium-term goal of 300,000 sales, says AutoWeek. However, the brand’s sales will keep on growing with the launch of new models. A Mini coupe will be available to dealers in October.

A roadster variant will also follow the 2012. A coupe version of the Mini Countryman is also planned. The company is shelling out 500 million pounds or 565 million euros for the expansion of production capacity at Mini's factory in Oxford, England, to around 250,000 to 260,000 vehicles.

The Austrian contract manufacturer Magna Steyr will continue to produce the Countryman in Graz, Robertson revealed. Currently, there are 1,500 Mini dealers around the world and this number is expected to increase in Asia, South America and North America.

In the United States, the Mini is currently adding 20 dealers to its retail network. According to Robertson, the company is opening a new dealership every week in China for the BMW brand, most of them selling the Mini. He added that currently, the company is seeing considerable growth in Korea and Brazil.

Topics: mini, sales

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