MINI unveils London 2012 special edition

Article by Christian Andrei, on September 29, 2011

As you may know already, BMW AG is the official sponsor of the London 2012 Olympic Games and in order to celebrate this the Germans unveiled its new London 2012 special, limited edition MINI models. According to the manufacturer, only 2,012 special edition models will be built and will be available in Cooper, Cooper D, Cooper S and Cooper SD trims and come in the Union Jack themed colours; Chilli Red, White Silver or Lightning Blue.

Moreover, all the models will boast white mirror caps and a white roof featuring the iconic London 2012 Olympic graphic.

The exterior of the cars will also feature the distinctive Union Jack single sport stripe which runs over the bonnet, roof and rear tailgate of the car, while the side scuttles will feature the London 2012 Olympic graphic.

The design is completed by the unique grey 17-inch conical spoke alloy wheels, unavailable at the other MINI models. The interior features the London skyline, beautifully etched across the width of the piano-black dashboard.

Silhouetting some of London’s most iconic landmarks, including Tower Bridge, Battersea Power Station and the London Eye, the dashboard also displays the words “London 1 of 2012”. The same theme is continued with red and blue stitching twined with white piping on both the front and rear Black ‘Lounge Leather’ upholstery.

All the special editions will feature a bundle of extra options such as Lounge Leather sports seats, DAB radio, air conditioning, cruise control and chrome interior touches. Pricing for the MINI Cooper Hatch starts at £17,800, followed by the MINI Cooper D Hatch (£19,080), MINI Cooper S Hatch (£20,125) and the MINI Cooper SD Hatch priced at £20,860.

Press Release

MINI LONDON 2012 EDITION HITS THE STARTING BLOCKS

MINI, official partner of Team GB and ParalympicsGB, has unveiled its new London 2012 special, limited edition models to celebrate the monumental London 2012 Olympic Games.

There will be just 2,012 of these special edition models built, which are available in Cooper, Cooper D, Cooper S and Cooper SD trims and come in the Union Jack themed colours; Chilli Red, White Silver or Lightning Blue. All models boast white mirror caps and a white roof featuring the iconic London 2012 Olympic graphic.

The exterior also features a distinctive Union Jack single sport stripe which runs over the bonnet, roof and rear tailgate of the car. The side scuttles also bear the London 2012 Olympic graphic. To finish off the dynamic look, the MINI London 2012 edition features unique grey 17-inch conical spoke alloy wheels – unavailable on any other MINI model.

Inside, the most striking feature is the London skyline, beautifully etched across the width of the piano-black dashboard. Silhouetting some of London’s most iconic landmarks, including Tower Bridge, Battersea Power Station and the London Eye, the dashboard also displays the words “London 1 of 2012”.

The London 2012 inspiration continues with red and blue stitching twined with white piping on both the front and rear Black ‘Lounge Leather’ upholstery. The headrests complement the theme with Union Jack piping and a London 2012 logo is stitched on the inner edge of both front seats. Coloured stitching also features on the hand brake, gear stick gaiter and floor mats which also have piping.

All London 2012 special edition models come packed with a bundle of extra options like Lounge Leather sports seats, DAB radio, air conditioning, cruise control and chrome interior touches. MINIMALISM technology* also comes as standard; helping to make the 99g/km CO2 emitting Cooper D models exempt from London Congestion Charging.

As well as fuel sipping mpg figures and low CO2 emissions – MINI is one of the top five low CO2 car manufacturers** - drivers can enjoy the brand’s trademark go-kart handling and charismatic personality in a truly patriotic driving experience.

To bag one of these must-have street accessories of 2012, the new MINI London 2012 Edition pre-sale list opens at today, with the new models hitting UK roads from March 2012. On the Road Prices for the MINI London 2012 Editions models are:

MINI Cooper Hatch £17,800
MINI Cooper D Hatch £19,080
MINI Cooper S Hatch £20,125
MINI Cooper SD Hatch £20,860

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