MINI working on an affordable city car

Article by Christian Andrei, on August 26, 2010

As part of Mini's strategy of adding to sales by offering new models at the lower end of its lineup, the carmaker has launched studies into an affordable city car. Mini intends for this car to rival the Smart Fortwo. This model is also designed to complement parent company BMW's Megacity project. 

Conventional technology and modular mechanical components will be utilized throughout the carmaker's range to keep development costs at a minimum and to reach profit targets.

Mini has previously expressed that cars that are smaller than its three-door model aren´t profitable enough to be sustainable in the longer term. An insider source said that the officials are focused on determining how to make money at this level.

Since BMW has committed to a three-cylinder engine and with the investments on new production techniques on the rise, Mini is more confident that it can create a solid business case for an ultra-frugal city car. 

The source added that it's still too early to make final decisions but that Mini sees a lot of momentum behind it. It's possible that Mini will show a concept within the next year or perhaps a little longer. So far, Mini has yet to disclose if this city car will be a two or four-seater, and if the engine will be at the front or rear.

Topics: mini, city car

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Whether or not you’re a tech addict, you realize that the digital revolution is now moving at high speed. Before you know it, there’s already a new one on the...
by - January 17, 2017
We really couldn’t deny that quite a number of Audi customers and would-be-buyers are intently waiting for higher performance RS versions of the Audi A4 and A5. Of course, these...
by - January 17, 2017
The Chevrolet Cruze is coming to Australia. But it won’t be known as the Chevrolet Cruze. Instead, it will bear the Holden badge and get the Astra moniker. The 2017...
by - January 17, 2017
As expected, four years after the current generation of the BMW 4 Series was introduced in 2013 with the BMW 4 Series Coupe, the German premium carmaker is implementing a...
by - January 17, 2017
As BMW continues to pursue its plans for the coming years, President-elect Donald Trump gave out a warning to car manufacturers to prevent them from exporting their cars to the...
by - January 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries