The Autostadt opened on Friday, October 31, 2008, in a redesigned pavilion in Wolfsburg, Germany. The exhibit showcased "Premium Clubhouse," the Volkswagen Group's very own multi-brand premium and luxury division.
The pavilion has a rather unusual elliptic interior and this was highlighted even further by British architect Stephen Williams by putting in a curved walkway as well as a lounge that seems to float in the air.
The main exhibit area highlights the mirror-finish Bugatti Veyron, an artwork made by none other than Olaf Nicolai with artistic installation work done by Anselm Reyle and Peter Zimmermann. Nicolai worked on the site where he makes mental spaces in order for him to be able to explore aesthetic perceptions.
Titled "Après vous", this work by Nicolai puts a mirror-finish Bugatti inside a mirrored room. His goal is make observers take a closer look to see how an object is transformed by showing it in a different light. The Bugatti Veyron was used as its excellent craftsmanship symbolizes the height of both exclusivity and excellence in the automotive industry.
This makes it the most technically complex vehicle ever made. Its balanced planes and the structured line have a reflective surface and when a person looks into it, the image is reflected back endlessly owing to the mirrors. The person looking at the artwork therefore becomes part of this exhibit.
Autostadt is Volkswagen Group's communications platform that allows people to be able to explore and appreciate the world of mobility. In the last year for instance, around two million visitors went to Autostadt. It celebrated its milestone with its 17 millionth guest.
Without a doubt, the Autostadt remains to be one of Germany’s best leisure sports. The theme park is located in a 25-hectare land and is dotted with lakes. Its distinct design, architecture, and surroundings give the best environment to its many fascinating attractions.
ZeitHaus, or museum, displays many classic cars and show why they managed to set the standards during their time. There are also films and artworks that show the core values of Volkswagen Group as well as interactive research stations that require visitors to participate.
Autostadt also conducts cultural events like the "Movimentos, the Autostadt Festival Weeks." Though mainly a theme park, it has been given accreditation as an extra-curricular place of learning and plays an important role in schools and universities in Lower Saxony.