Mirror finish Bugatti Veyron debuts the Autostadt reopening

Article by Christian Andrei, on August 29, 2008

The Autostadt opened on Friday, October 31, 2008, in a redesigned pavilion in Wolfsburg, Germany. The exhibit showcased "Premium Clubhouse," the Volkswagen Group's very own multi-brand premium and luxury division.

The pavilion has a rather unusual elliptic interior and this was highlighted even further by British architect Stephen Williams by putting in a curved walkway as well as a lounge that seems to float in the air.

The main exhibit area highlights the mirror-finish Bugatti Veyron, an artwork made by none other than Olaf Nicolai with artistic installation work done by Anselm Reyle and Peter Zimmermann. Nicolai worked on the site where he makes mental spaces in order for him to be able to explore aesthetic perceptions.

Titled "Après vous", this work by Nicolai puts a mirror-finish Bugatti inside a mirrored room. His goal is make observers take a closer look to see how an object is transformed by showing it in a different light. The Bugatti Veyron was used as its excellent craftsmanship symbolizes the height of both exclusivity and excellence in the automotive industry.

This makes it the most technically complex vehicle ever made. Its balanced planes and the structured line have a reflective surface and when a person looks into it, the image is reflected back endlessly owing to the mirrors. The person looking at the artwork therefore becomes part of this exhibit.

Autostadt is Volkswagen Group's communications platform that allows people to be able to explore and appreciate the world of mobility. In the last year for instance, around two million visitors went to Autostadt. It celebrated its milestone with its 17 millionth guest.

Without a doubt, the Autostadt remains to be one of Germany’s best leisure sports. The theme park is located in a 25-hectare land and is dotted with lakes. Its distinct design, architecture, and surroundings give the best environment to its many fascinating attractions.

ZeitHaus, or museum, displays many classic cars and show why they managed to set the standards during their time. There are also films and artworks that show the core values of Volkswagen Group as well as interactive research stations that require visitors to participate.

Autostadt also conducts cultural events like the "Movimentos, the Autostadt Festival Weeks." Though mainly a theme park, it has been given accreditation as an extra-curricular place of learning and plays an important role in schools and universities in Lower Saxony.

Press Release

Autostadt reopens premium pavilion on the 31st of October 2008

Experience the extraordinary: architecture, art and design in the Premium Clubhouse Friday the 31st of October 2008, saw the opening of the Autostadt in Wolfsburg's redesigned pavilion: with its spectacular display of architecture, art and design, the "Premium Clubhouse" represents the Volkswagen Group's multi-brand luxury and premium division.

The British architect, Stephen Williams, accentuated the pavilion's unusual elliptic interior by adding a curved walkway and a lounge that virtually floats into the space. The exhibition area is characterised by the mirror-finish Bugatti Veyron, an artwork by artist Olaf Nicolai, and the artistic installations of Anselm Reyle and Peter Zimmermann. Working site-specifically, Nicolai creates mental spaces in which he explores aesthetic perceptions.

He challenges the observer to pay close attention as he transforms objects showing them in a different light. In his new work "Après vous", Nicolai displays a mirror-finish Bugatti in a mirrored room. The Bugatti Veyron is arguably the most technically intricate vehicle of all time, with its superb craftsmanship represents the pinnacle of excellence and exclusivity in the automotive world.

The harmonious planes and structured lines of this elegant automobile are a reflective area in which the observer sees himself reflected back ad infinitum from the mirrors, thus becoming part of the exhibit: a phenomenon of endless play-back in which both the boundaries of the space and the boundary between object and observer are blurred.

The Autostadt in Wolfsburg is the Volkswagen Group's communications platform which invites its visitors to explore the world of mobility. Last year alone the theme park attracted almost two million guests. The visit by the 17 millionth guest marked a milestone in the success story that is the Autostadt, one of the most outstanding leisure destinations in Germany.

Nestling in a 25 hectare landscape and dotted with shimmering lakes, the Autostadt's unique architecture, design and surroundings provides a perfect backdrop for its many riveting attractions: in the ZeitHaus (museum) an exhibition of the classics of automobile history illustrates why they set benchmarks in their day; artworks and films engage with the Volkswagen Group's core values; interactive research stations invite participation. Cultural events – from themed communication to "Movimentos, the Autostadt Festival Weeks" – open new horizons. As an accredited extra-curricular place of learning, the Autostadt plays a significant part in the educational institutions of Lower Saxony.

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