Mitsubishi executives assessing plans to augment US vehicle lineup

Article by Anita Panait, on March 19, 2013

Mitsubishi executives in the U.S. and Japan are assessing plans to augment its US lineup with new vehicles that include a mid-sized sedan and a crossover or sports utility vehicle larger than the Mitsubishi Outlander. According to Masatoshi Hasegawa, executive vice president of corporate planning for Mitsubishi Motors North America, the Japanese carmaker is thinking about whether it should return to those segments as part of its long-term product plan in the US.

He said that Mitsubishi is looking into possibly entering the mid-sized sedan segment as well as releasing a bigger sibling to the Outlander. Hasegawa added that Mitsubishi is looking for a successor for its aging Lancer compact car. The changes, however, may not materialize before 2015. For 2013, Mitsubishi is aiming for a more consistent advertising presence on national TV.

The carmaker is boosting its advertising starting April 1, 2013. The Japanese carmaker suffered a 27-percent drop in sales in 2012, selling only 57,790 vehicles in the US. Hasegawa noted that the comeback for the carmaker is "not going to happen overnight." He said that Mitsubishi went into a descent, so it would take time to get back up again. Hasegawa is optimistic that the carmaker would go into “an upward trend."

If you liked the article, share on:

Comments

Recommended

It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North...
by - February 24, 2017
During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries