Mitsubishi executives assessing plans to augment US vehicle lineup

Article by Anita Panait, on March 19, 2013

Mitsubishi executives in the U.S. and Japan are assessing plans to augment its US lineup with new vehicles that include a mid-sized sedan and a crossover or sports utility vehicle larger than the Mitsubishi Outlander. According to Masatoshi Hasegawa, executive vice president of corporate planning for Mitsubishi Motors North America, the Japanese carmaker is thinking about whether it should return to those segments as part of its long-term product plan in the US.

He said that Mitsubishi is looking into possibly entering the mid-sized sedan segment as well as releasing a bigger sibling to the Outlander. Hasegawa added that Mitsubishi is looking for a successor for its aging Lancer compact car. The changes, however, may not materialize before 2015. For 2013, Mitsubishi is aiming for a more consistent advertising presence on national TV.

The carmaker is boosting its advertising starting April 1, 2013. The Japanese carmaker suffered a 27-percent drop in sales in 2012, selling only 57,790 vehicles in the US. Hasegawa noted that the comeback for the carmaker is "not going to happen overnight." He said that Mitsubishi went into a descent, so it would take time to get back up again. Hasegawa is optimistic that the carmaker would go into “an upward trend."

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The highlight of this year’s Consumer Electronics Show may be based on some of these keywords---connectivity, integration and partnership. Just like in the previous year, you’ve probably heard and read...
by - January 16, 2017
Less than three weeks to go and the Super Bowl LI – one of the most awaited and most watched sports events in television – will commence on February 5,...
by - January 16, 2017
New Tesla vehicles will have to pay when charging at any of the carmaker’s Supercharger stations once they exceed their annual limits. This comes as Tesla Motors announced revisions in...
by - January 16, 2017
Off-road driving with an open air vehicle provides another kind of experience for many off-road enthusiasts and fans. For this sake, Ford is planning to offer a version of the...
by - January 16, 2017
For those who love driving, future autonomous cars should be like the Toyota Concept-i that is drawing in a multitude of visitors at the 2017 Consumer Electronics Show in Las...
by - January 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries