Mitsubishi i-MiEV U.K. price

Article by Christian Andrei, on August 29, 2010

When Mitsubishi i-MiEV electric car will be eligible for a £5,000 government grant for electric and plug-in hybrid vehicles in 2011, it will be priced at £33,699. The current price is £38,699.

This grant is substantial but it still leaves the price of the i-MiEV to be higher than other premium models, including the mid-spec BMW 5-Series, an entry-level Jaguar XF or the top-spec Lexus IS or Lotus Elise.

Lance Bradley, Mitsubishi Motors UK's managing director, acknowledged the high asking price. He said that new technologies command a premium and that while others make price claims and estimations, Mitsubishi's vehicle is available now and is proven in the real world.

The i-MiEV is an all-electric version of the i four-seater, with the combustion engine and fuel tank replaced by a 63bhp electric motor and a large battery pack. It has a range of 80 miles and top speed of 81mph.

Mitsubishi seeks to emphasize the low running costs of the car to potential buyers. The carmaker claims that 12,000 miles' worth of electricity costs only £115.

Its other attractions include the low servicing costs, its road tax-free status, and in fact, it is congestion charge-free and attracts no benefit-in-kind company car tax.

Its personalization program allows buyers to specify the exterior colors and they can opt for items such as floor mats made from bio-degradable bamboo fiber.

Press Release


Mitsubishi Motors (UK) is pleased to announce the on-sale price of the Mitsubishi innovative Electric Vehicle – the i-MiEV.

Price and Incentives

For orders delivered to the customer from January 1st 2011, to coincide with the UK government’s recently announced Consumer Incentive Scheme, the price has been set at £38,699 including VAT. The government grant will be worth £5,000 off the purchase price of qualifying electric and plug-in hybrid electric vehicles, making the transaction price £33,699 including VAT.

The ultra-low running costs of the i-MiEV are a key advantage over other cars, with additional incentives including:

Only £115 fuel costs for 12,000 miles driving (£0.96 pence for a full charge)
Low servicing costs and downtime – only approximately 4 working parts compared to over 300 in a typical internal combustion engine
Exempt from road tax (saving approx £300 per annum)
First year capital allowances for fleet vehicles
Zero benefit-in-kind company car tax
Lower rate of VAT for domestic electricity
Exempt from congestion charge (saving up to £2,000 per annum)
Free parking in many London boroughs and cities such as Milton Keynes
Expected high residual values due to high demand outstripping supply for several years to come
Lance Bradley, Mitsubishi Motors UK’s MD

Lance Bradley, Mitsubishi Motors UK’s Managing Director, said:

“These are exciting times for the motor industry in the UK. This is the biggest change in the automotive industry since it began some one hundred years ago, so to be able to offer our zero emissions car for this price is a truly great achievement.

We are aware that, by their very nature, any new technologies always command a premium, which has been true for anything from plasma televisions to cars. Others make price claims and estimations, but we have a real vehicle that is available now and is proven in the real world.”

Customer Orders

Mitsubishi’s newly opened Electric Vehicle Centre in Central London has already taken its first orders for delivery in January, and enquiry levels have soared following the Government’s consumer incentive announcement on 25th February.

The Mitsubishi Electric Vehicle Centre has been operational for customer enquiries and demonstrations since mid-February and customers can contact the Centre on 0207 546 8331 or via email at

Personalise with Bespoke Accessories

The i-MiEV’s award-winning design makes a big statement in its own right, but Mitsubishi Motors (UK) will also be offering a bespoke accessory programme for the i-MiEV.

Customers will be able to fully personalise their car from a wide range of environmentally friendly and premium accessories including floor mats made from bio-degradable bamboo fibre; specialist leather seat trims including a monogram service; and a special collection of exterior vehicle designs – from Union Jack Flags to special customer requests.


The European Whole Type Vehicle Approved i-MiEV has been engineered to achieve a target Euro NCAP crash test rating of 4-stars and illustrates that customers do not need to compromise in any area.

The days of the ‘milk float’ mentality are truly over as the following specification proves.

Vital Statistics:

Zero CO2 tailpipe emissions
Top speed 81 mph
Range 80 miles (EU combined mode, estimated)
Seating capacity – 4 adults, plus luggage
12-months / 12,500 miles service intervals
3-year warranty and pan-European accident and breakdown cover
Kerb weight – 1,105 KG
Dimensions – 3,475 (l) x 1,475 (w) x 1,610 (h)

47kW AC permanent magnet synchronous motor (max power)
1-speed fixed gear
Front McPherson strut and coil spring suspension
Rear 3-link de Dion suspension
Front stabilizer bars
Front 14" ventilated disc brakes
Rear 8" drum brakes
9" master vac brake boosters
ABS (Anti-lock Braking System) with EBD (Electronic Brake-force Distribution)
Brake assist
ASC (Active Stability Control)

Alloy wheels
All-round ‘green’ glass
Colour-keyed front bumper
Projector type halogen headlamps with levelling device
Variable intermittent windshield wiper and washers
Black foldable and electronically controlled door mirrors
Rear combi LED lamps with clear glass
Colour-keyed rear bumper with rear fog lamp
Roof Spoiler with High-mount stop lamp
Tailgate intermittent wiper and washer

All-round electric windows
Central door locking with keyless entry
Driver’s and front passenger’s SRS front airbags
Side and curtain air bags
3-spoke leather wrapped steering wheel
Leather wrapped shift knob
Headlamp levelling device
Odo and Twin trip and Rest driving range meter
EV system check warning indicator
Activation complete buzzer and indicator
Batteryremaining indicator
Dusk sensor
Glove box with card holder
Instrument panel secret box (above glove box)
Front cup holders (floor console, front of the passenger)
Electrical manual air conditioner with deodorant filter
Front 2 speakers and Front 2 tweeters
Seat belt warning (driver, front passenger)
Front passenger air bag cut off switch
ASC on/off switch
EV Functions:

Brakeforce regeneration
Lightweight electronic power steering
On-board recharging system with cable (flat-to-full in 6-hours, 240V 13 A input)
On-board rapid charging system (flat-to-80 in 30 minutes)
Energy-saving drive mode (reduces output to 18kW)

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