Mitsubishi is counting on the ASX to become its No. 1 seller in Europe

Article by Christian Andrei, on August 29, 2010

Mitsubishi has high hopes for the ASX to help it achieve its goal of moving the brand away from large, rugged, gas-guzzling off-roaders to more compact, refined and fuel-efficient SUVs. Mitsubishi expects that sales of the ASX will soon surpass the Colt subcompact to become its topseller in Europe.

For the fiscal year ending in March 2011, Mitsubishi has a target of selling 37,000 ASXs in Europe and Russia. As part of the automaker's plan to shift to more fuel-economic vehicles, some of these models are now being referred to as crossovers instead of SUVs.

The ASX is labeled as a compact crossover while the Outlander is regarded as mid-sized crossover. For segmentation purposes, Automotive News Europe has lumped the ASX and Outlander to be medium SUVs.

Mitsubishi had been mostly known in Europe to be a manufacturer of heavy-duty models such as the Pajero large SUV and L200 pickup but now, the carmaker wishes to reinvent itself as a maker of more car-like SUVs.

Mitsubishi kicked off this transition by launching the second-generation Outlander, which arrived in autumn 2005.

While the ASX has the same platform as the larger Outlander and has 70% of the Outlander's parts, the ASX stands out due to its low CO2 output. Its cleanest engine -- a 1.6-liter gasoline unit has emissions of only 135 grams per kilometer of CO2.

On the other hand, the cleanest Outlander engine has a 2.0-liter diesel that emits 183g/km. The emissions of the ASX are lower because its range consists of new, downsized, more fuel-efficient engines.

Another advantage it has is that it's about 200kg (about 440 pounds) lighter than the Outlander (1,270kg vs. 1,465kg).

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
What is hotter and more menacing than a Hellcat? If we ask Dodge, its answer would be the “Demon.” Of course, we aren’t talking about a demon with horns and...
by - January 20, 2017
The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries