Mitsubishi Outlander Sport production to begin at Normal, Illinois Plant

Article by Christian Andrei, on February 7, 2011

Mitsubishi Motors Corp.’s investment for the production of the Outlander Sport crossover at its Normal, Ill., plant amounts to $100 million. Production will start in the summer of 2012, with the carmaker anticipating an annual output of 50,000 units, half of which will go to North America while the rest will be exported to Russia, Latin America and the Middle East.

The announcement was made by Mitsubishi Motors North America President Shinichi Kurihara, Illinois Gov. Patrick Quinn and UAW President Bob King.

The Outlander Sport, which started selling in the U.S. in late October, will replace all local production of the Endeavor SUV, Galant sedan and Eclipse and Eclipse Spyder sporty cars.

These models are scheduled to be phased out by the end of 2013. In remarks made by President Osamu Masuko before the announcement, the market is “undergoing great transformation.”

He cited that production is shifting to compact SUVs as there is downsizing. He also pointed out that sports cars are getting difficult to sell as customers’ needs are changing.

He said that Mitsubishi’s introduction of the Outlander Sport ends months of uncertainty on what would be the fate of the 25-year-old Normal factory -- its only North America assembly plant. When the factory was operated jointly by Mitsubishi and Chrysler, it had an annual capacity of 240,000 vehicles.

It has been a long while since Chrysler pulled out and in 2010, Mitsubishi only produced 29,375 vehicles. Last summer, Masuko said that the Japanese carmaker cut costs, partly through job cuts, to pull down the plant's break-even point to about 70,000 units a year.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The renowned Shelby Super Snake is now 50 years old! As we greet the Super Snake a “happy birthday” or a “happy anniversary,” Shelby itself is celebrating half a century...
by - January 23, 2017
Nearly a year after the Subaru XV Concept was unveiled at the 2016 Geneva Motor Show in Switzerland, this SUV study is making its North American debut at the 2017...
by - January 23, 2017
It looks like Porsche will be very busy throughout 2017 as it prepares for the eventual launch of its two new models this year – the 2017 Porsche 911 GT3...
by - January 23, 2017
Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries