Mitsubishi prepares to end production of the Lancer Evolution, no successor planned

Article by Christian Andrei, on March 31, 2014

We have bad news for fans of the Lancer Evolution AWD high-performance sedan as Mitsubishi will end production of the current generation. And the bad news continue because Mitsubishi is not planning a successor for the Lancer Evolution. For those who don’t remember, the first Lancer Evolution made its debut back in 1992 and the latest version was revealed back in 2007.

According to spokeswoman Namie Koketsu, Mitsubishi doesn’t have any plant to design a successor to the current Lancer Evolution but will explore the possibilities of high-performance models that incorporate electric vehicle technology. Apparently, this move is made as a result to the fact that the Japanese carmaker wants to focus on utility vehicles but also on electric cars.

For most of us, not seeing a Lancer Evolution successor is not quite a surprise because last fall, President Osamu Masuko revealed Mitsubishi’s new mid-term business plan that would deprioritize in-house sedans. Osamu Masuko admitted that the big sales will come from pickups, crossovers and SUVs. Mitsubishi needs to go back to basics and follow volume cars.

Stopping the production of the Lancer Evolution means that Mitsubishi will shrink even more its lineup in the United States. Still, Mitsubishi wants to launch a raft of new or refreshed global SUVs, vans and crossovers. Furthermore, the number of platforms will be reduced, as well as product portfolio. According to Osamu Masuko, by 2017, Mitsubishi aims to lift global sales 29 percent to 1.43 million vehicles.

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