Mitsubishi releases official sketches of new small global car

Article by Christian Andrei, on December 13, 2010

These are the official sketches from Mitsubishi of its new small global car, which will be built in a new production facility in Thailand. This new plant is the carmaker’s first production facility in 16 years. As soon as production of this new car begins, this plant will have a capacity of 150,000 units but from 2013, it could be increased up to 200,000 units.

Priced at 400,000 baht in Thailand, this entry-level model will be available in Japan and in growing markets.

Notably, the car’s design hints at the styling for the next Colt. However, Mitsubishi has not yet confirmed if this “Global Small” car will arrive in Europe in its current form. This small global car is slated to be launched this March at the Geneva motor show. It will be shown in fuel-efficient 1.0- and 1.2-litre engines.

The "global small" was a new vehicle that was based on a new platform that was developed by MMC. Manufactured at a new factory, this vehicle was based on these qualities: "affordability," "compact," and "fuel efficiency." This "global small" vehicle is expected to conform to the Eco-car Project of Thailand. This program was started by the Thai government with the aim of promoting investments within the country’s auto industry.

The government also hoped that this would reduce the country’s dependence on fossil fuels and decrease greenhouse gas emissions. MMC positioned the "global small" as the entry model for its lineup. MMC also planned to export this model to different markets around the world as part of its strategy to meet the needs of many emerging countries where there is the expectation that demand will increase.

MMC also intended to market the vehicle to more advanced nations as more consumers in these countries prefer to downsize their vehicles to meet not just energy issues but to achieve environmental awareness as well. Minister Chaiwut Bannawat, during the ceremony, stated that he was indeed pleased that the Thailand factory of Mitsubishi Motors was part of the Eco-car Project.

Minister Bannawat shared that this factory will bring a number of technologies related to automobile production to the country. He added that it will also boost the labor skills not just of those in the automotive industry but also in related sectors.

Press Release

Bangkok, December 09, 2010 Mitsubishi Motors Corporation Conducts Foundation Stone Laying Ceremony for New Factory at Mitsubishi Motors Thailand

Mitsubishi Motors Corporation (MMC) today conducted a Foundation Stone Laying Ceremony for a new third factory of its Thailand producer and distributor, Mitsubishi Motors Thailand (MMTh) at the site where the new factory is to be built in at the Laem Chabang Industrial Estate in Chonburi province. The ceremony was attended by dignitaries including Thailand's Minister of Industry Chaiwut Bannawat and MMC President Osamu Masuko.

The third factory will be built adjacent to the first and second factories, and is planned to start mass production in March 2012. It will produce the "global small" 1.0-1.2L class compact vehicle that MMC plans to launch in fiscal year 2011. Initially, the production capacity of this new factory will be around the 150,000-unit per year level, and in the future it can be boosted to the 200,000-unit per year level. The new factory is planned to hire around 3,000 new staffs.

The "global small" to be produced at the new factory will be a new vehicle based on a completely new platform currently being developed by MMC with "compact," "affordability," and "fuel efficiency" as the basic concepts for the vehicle. The "global small" will conform to Thailand's Eco-car Project, implemented by the Thai government with the objective of promoting investment in Thailand's automobile industry and reduction of dependence on fossil fuels and greenhouse gas emissions. The "global small" will be positioned as an entry model in MMC's model lineup, and plans are to export the vehicle from Thailand to markets worldwide as a global strategic vehicle that corresponds to both market needs of emerging countries, for which demand for automobiles is expected to increase, and advanced nations, where vehicle downsizing is increasing in order to correspond to energy issues in addition to environmental awareness.

Minister Chaiwut Bannawat expressed his pleasure at the ceremony: "It's my great pleasure that Mitsubishi Motors Thailand's factory becomes a part of our Eco-car Project. This Mitsubishi factory will bring to Thailand many technologies for automobile production and lead to improve labor skills for auto industry as well as related industries."

In addition, MMC President Masuko added "It's a great honor to have this memorable day for the construction of the third factory. From the beginning, Mitsubishi Motors Corporation has strongly believed in Thailand's potential as the production hub for global markets; now Mitsubishi Motors Thailand became the production base of our 1-ton pickup. We share the Thai government's environmental concerns and we have made Thailand the global production hub for the "global small."

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