Mitsubishi has introduced the smaller Space Star, the replacement for the Colt subcompact hatchback. According to a report from Automotive News Europe, a Mitsubishi spokesman said that because of the fuel efficiency of the Space Star and its retail price of 9,690 euros, its market share will increase compared to its competition like the Nissan Micra and the Fiat Panda.
Mitsubishi said that the model is expected to reach annual sales of about 20,000 units in Europe, which include Russia and the Ukraine. The automaker anticipates that Germany, the UK, the Netherlands, Austria, and Norway will be the largest markets in Europe. JATO Dynamics said that last year, Mitsubishi sold 18,140 Colts in Europe.
This quarter, the Space Star started to be shipped to dealerships in Europe from Mitsubishi's factory in Laem Chabang, Thailand. Ian Fletcher, an analyst for IHS Automotive, said that this model is expected to appeal to customers who are more concerned about reliability than style.
Fletcher said that the Space Star is a Japanese-designed vehicle that is practical but isn’t the most stylish model in the world. He said that it attracts buyers who want to purchase items because of its basic merits that provide “good value for the money." The Space Star will be offered in the UK as the Mirage.
This is where the local distributor owns the trademark for the name. This model has a length of 3710mm (146 inches), which makes it shorter than the Colt by 230mm. The company said that the Space Star provides a fuel consumption of 4 liters for each 100km (71 mpg UK; 59 mpg U.S. mpg) and emissions for as low as 92 grams per km.
The company said that this car will come with some features that bigger models already have. Examples include Hill Start Assist and Active Stability Control. At the end of 2012, Mitsubishi had stopped Colt production at its former Nedcar factory in the Netherlands. Beginning in the second half of 2014, VDL will take over NedCar to assemble Mini units for BMW.