Mitsubishi seeks to exceed 2014 profitability target

Article by Anita Panait, on February 20, 2014

Mitsubishi Motors Corp. seeks to top its profitability target by ending its losses in Japan and North America, remarked President Osamu Masuko. Mitsubishi intends to strengthen local sales operations and launch new plug-in models in North America to exceed the 5.2 percent operating profit margin forecast in its midterm business plan that ends March 2017.

Masuko remarked that the current target “is too small,” and the carmaker wants to “aim for a higher level.” The Japanese carmaker, which is aiming to end its operating losses in North America and in Japan, is planning to roll out plug-in versions of its RVR and Pajero SUVs around 2016.

It also expects electric and plug-in hybrid electric vehicles to account for around 20 percent of output by 2020, Masuko remarked.

The carmaker rolled out a plug-in Outlander sport utility vehicle in 2013. Mitsubishi is eyeing to post sales of 1.43 million vehicles in the final year of its midterm plan.

For the year ending March 2014, the Japanese carmaker expects deliveries of 1.11 million vehicles, boosted by higher sales of SUVs and pickup trucks. Mitsubishi expects to post JPY100 billion ($975.9 million) in net income in the year ending March 31, 2014.

Topics: mitsubishi, profit

If you liked the article, share on:

Comments

Recommended

New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Porsche definitely adores variety. You’ll see what we mean if you browse through the official company's website that shows a plethora of various 911 models. And now, the German marque...
by - June 23, 2017
2018 Ford Expedition is on its way to the market, and will be arriving at dealerships this fall. The all-new SUV will come with a new design, new EcoBoost engine,...
by - June 23, 2017
The 2018 Porsche 911 GT2 RS that made its debut not so long ago at the E3 video game expo in Los Angeles has already been sold out according to...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries