Mitsubishi Motors Corp. intends to increase its production by 100% at its vehicle plant in Illinois to 70,000 units annually, according to the report of Japanese business daily Nikkei. The automaker's subsidiary in the United States -- Mitsubishi Motors North America -- will halt the production of automobiles exclusively for the North American market.
Instead, it will center on the production and export of the Outlander Sport SUV this summer, the newspaper reported. Currently, the facility of Mitsubishi in Normal, Ill., manufactures the Galant mid-sized sedan, which is anticipated to end before the Outlander output starts this summer.
The automaker views Russia, Latin America and other regions where exports can be denominated in dollars as primary destinations for the SUV, the newspaper disclosed.
According to Nikkei, the automaker's plan to begin manufacturing the compact SUV at the Illinois facility is a move to increase capacity, which has taken a hit because of the slow sales.
With the vehicle market changing to developing nations, the factories of Mitsubishi in emerging nations like Thailand are at full capacity.
Meanwhile, production at facilities in Europe and the United States has slowed down, the newspaper noted. In February, the automaker decided to recuperate European production at the end of this year, according to Nikkei.
The automaker's sales in the U.S. climbed 42% in 2011 to 79,020 units. However, they have declined 25% this year through February to 9,447 units. Meanwhile, overall U.S. light-vehicle market has improved by 14 percent.
In keeping with the Outlander’s forte, the new and improved next generation Mitsubishi Outlander features a much finer blend of safety and comfort, whether it be 5 or 7 people.
Similarly sized to its predecessor, the 4655mm next-generation Outlander follows a very clear design, where following true Mitsubishi fashion, directions were given for a "solid-safe-simple" engineers car. In addition, it comes with such an easy-to-look-at shape that it blends clean surfaces with substantial look, as previewed in the concept show cars: the PX-MiEV and the PX-MiEV II.
Whether looking at its raised beltline, uncluttered surfaces, strong shouldering, high flanks or the soft-contoured fenders, the all new Mitsubishi Outlander unarguably offers its occupants a comforting sense of safety and quiet protection. It’s obviously intended to be a high-quality car meant for long haul traveling that its innovative power-train was built for. With a lack of cheap thrills and tacky features, this is a car meant for those who mean business.
Assertive yet understated, the Outlander’s exterior features are further enhanced by a suave aerodynamic grille with hockey-shaped chromed brass strips that it would appear have been milled from solid brass to protect the three-diamond logo and to accentuate the car’s design, in-between the feline looking sculpted wrap-around headlamps.
This same high-quality look continues inside the car with premium grade materials (silver or wood accents, gloss black appliques, soft touch finish and padded surfaces) and high-resolution instrument displays, an ergonomic steering wheel and a dashboard designed to improve the driver’s focus.