Mitsubishi to supply sedans to Fiat-Chrysler for Asian sales

Article by Andrew Christian, on June 29, 2014

Mitsubishi Motors Corp. will be supplying Attrage sedans to Fiat Chrysler Automobiles, to be sold in a number of markets in Asia later this year under a to-be-announced agreement, according to a report by Nikkei. The Japanese paper said that Fiat Chrysler is bound to sell the sedans under the Chrysler brand name in China and other Asian markets.

Mitsubishi commenced producing the sedans at its Thailand site 2013. The carmakers are expected to announce the partnership next week.

The partnership is expected to Fiat push expansion in Asia by sourcing less costly, fuel-efficient cars from Mitsubishi, Nikkei said. While Fiat Chrysler has been in China for some time, it has yet to make name in the country where it only holds a market share of only 0.6 percent.

Fiat Chrysler chief executive Sergio Marchionne unveiled in May a turnaround plan for the merged company, which intends to expand in China by building Jeeps and more Fiats locally.

On the other hand, Mitsubishi is aiming to hike its sales in Southeast Asia by nearly 50 percent. Southeast Asia currently accounts for a quarter of its global sales.

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