Mitsubishi will introduce three new models to boost sales in the United States

Article by Christian A., on November 12, 2012

As you may know already, Suzuki announced that it will end auto sales in the United States. As a result, this will make Mitsubishi the next Suzuki, due to the fact that its sales in the United States dropped 29 percent while its market share shrank to 0.4 percent from 0.7 percent. Moreover, the i-MiEV a.k.a. its electric vehicle is a flop although it was envisioned as company’s halo car.

Despite these bad news, President Osamu Masuko isn't discouraged as he already prepared a comeback plan in the United States that aims to boost sales by 45 percent to 80,000 units in the next fiscal year. In order to do this, Mitsubishi will introduce two new vehicles in 2013 and one in 2014 and will also ramp up local production.

Mitsubishi also appointed a new boss in North America and aims to sell 100,000 vehicles in 2014. "We have no intention whatsoever of withdrawing from the U.S. market," Masuko told Automotive News. "The U.S. market is a very important market." The first step that Mitsubishi will make for boosting sales in the United States is introduce the redesigned Outlander crossover next summer and the new Mirage small car in September.

Moreover, the plug-in hybrid version of the Outlander will go on sale in January 2014. Furthermore, Mitsubishi is planning to boost production at its Normal, Ill., plant that makes about 50,000 Outlander Sport per year.

According to Masuko, the production will be increased to 70,000 units next year in order to support exports to markets such as Russia, Latin America and the Middle East. As we said, Mitsubishi sales fell 29 percent to 50,103 through October, mainly because the Japanese manufacturer discontinued four vehicles: the Eclipse coupe, Eclipse Spyder convertible, Galant sedan and Endeavor crossover.

If you liked the article, share on:

Comments

Recommended

An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Audi will be offering something exciting for its United Kingdom market. The company announced that it will be adding new features as standard to the A4 range. It also confirmed...
by - May 24, 2017
You guys are probably aware of the collaboration between Mercedes-Benz and Renault-Nissan. Knowing this, you would expect that both companies will come up with something impressive. Sources say that the...
by - May 24, 2017
Amongst all sports cars on the planet, which one is the world’s best-selling model? Would you have guessed that it is the Ford Mustang? According to IHS Markit’s global automotive...
by - May 24, 2017
It’s not a bird. It’s not a plane. It’s Kris Singh’s blue carbon flying machine! Time stood still for a few minutes after the extremely rare Pagani Huayra BC Macchina...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries