Mitsubishi’s new U.S. sales goal reaches 100,000 units

Article by Christian A., on August 29, 2010

Mitsubishi aims to sell 100,000 units in the US 2010, nearly double what Mitsubishi sold in 2009. According to Ward's Auto, Mitsubishi sold just under 54,000 units in 2009; 97,257 units were sold in 2008 and 128,993 in 2007. American consumers have so far not shown a lot of interest in Mitsubishi's lineup.

It appears that the products apparently aren't the only component to blame and that when it comes to the Lancer and Outlander models, the company has to "work hard to enhance their perception and desirability," according to Mitsubishi spokesman Maurice Durand.

The Lancer Sportback, a five-door hatchback, has apparently not been promoted sufficiently. Sales of the recently refreshed Outlander SUV and the upcoming Outlander Sport are expected to make an impact on Mitsubishi's US sales.

It can be recalled that the Outlander Sport is the compact crossover that will be introduced at the Geneva Motor Show this March.

In Europe, the car will be powered by a 1.8L direct-injection turbo diesel. However, expect variations of existing US gas-powered engines under the hood of this five-passenger Honda CR-V fighter.

Within the next three years, Mitsubishi will have an easy time in achieving its 100,000-unit sales goal if it gains the R&D resources to introduce new products. The models that are being floated around include the Endeavor midsize crossover, Mitsubishi Eclipse, and Galant midsize sedan.

If you liked the article, share on:

Pin It

Comments

Recommended

After making its debut at the Paris Motor Show last year as a concept car, the Trezor by Renault managed to bring home the 2016 Concept Car Design Of The...
by - March 23, 2017
We can already smell success for Opel, even if it had only recently inked its marriage with the PSA Group. The Insignia, being one of Opel’s best selling cars of...
by - March 23, 2017
The German automaker Volkswagen is now racing against time to come up with electric vehicles that will be able to pass Europe and China's stringent emission standard. The car company...
by - March 22, 2017
In the last few years, the advent of compact sedans and crossovers has become quite overwhelming. Even two of the major manufacturers that “started it all” have to admit that...
by - March 22, 2017
By 2020, Audi will be throwing out not just one but three fully-electric vehicles. One of which will be pitted against the BMW i8. This new information was revealed by...
by - March 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries