Mitsubishi’s new U.S. sales goal reaches 100,000 units

Article by Christian A., on August 29, 2010

Mitsubishi aims to sell 100,000 units in the US 2010, nearly double what Mitsubishi sold in 2009. According to Ward's Auto, Mitsubishi sold just under 54,000 units in 2009; 97,257 units were sold in 2008 and 128,993 in 2007. American consumers have so far not shown a lot of interest in Mitsubishi's lineup.

It appears that the products apparently aren't the only component to blame and that when it comes to the Lancer and Outlander models, the company has to "work hard to enhance their perception and desirability," according to Mitsubishi spokesman Maurice Durand.

The Lancer Sportback, a five-door hatchback, has apparently not been promoted sufficiently. Sales of the recently refreshed Outlander SUV and the upcoming Outlander Sport are expected to make an impact on Mitsubishi's US sales.

It can be recalled that the Outlander Sport is the compact crossover that will be introduced at the Geneva Motor Show this March.

In Europe, the car will be powered by a 1.8L direct-injection turbo diesel. However, expect variations of existing US gas-powered engines under the hood of this five-passenger Honda CR-V fighter.

Within the next three years, Mitsubishi will have an easy time in achieving its 100,000-unit sales goal if it gains the R&D resources to introduce new products. The models that are being floated around include the Endeavor midsize crossover, Mitsubishi Eclipse, and Galant midsize sedan.

If you liked the article, share on:

Comments

Recommended

J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries