M&M’s Super Bowl ad on track to exceed the web views of Vw’s ‘The Dog Strikes Back’

Article by Christian A., on January 30, 2013

The Super Bowl ads for this year continue to battle it out. We came to the conclusion last week that pre-Super Bowl release doesn't always help an ad in the long-term. M&M’s campaign proves the same thing as the sexy candy Ms. Brown beat rivals with 27.5 million views, which is more than double that of second-ranked VW's total.

Paid placements certainly have an impact but apparently, M&M's success seems to be driven by viewers. Visible Measures estimated that of the 30 million views, about 24.7 million were from clips that users uploaded. On the web, there would be more than 250 clips but fewer than 10 are official copies that the brand uploaded.

M&M's ad is currently on track to exceed the web views of Volkswagen's "The Dog Strikes Back.” Other spots on this chart that debuted in the game include Chrysler’s "It's Halftime in America" ad with Clint Eastwood vehicle at No. 4 and Elton John’s Pepsi titled "King's Court," at No. 6.

Breaking into the rankings are a lone non-Big Game ad, Old Spice's "Smell is Power," while Acura's Jerry Seinfeld campaign disappeared from the charts after gathering 18 million views the previous week.

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries