M&M’s Super Bowl ad on track to exceed the web views of Vw’s ‘The Dog Strikes Back’

Article by Christian A., on January 30, 2013

The Super Bowl ads for this year continue to battle it out. We came to the conclusion last week that pre-Super Bowl release doesn't always help an ad in the long-term. M&M’s campaign proves the same thing as the sexy candy Ms. Brown beat rivals with 27.5 million views, which is more than double that of second-ranked VW's total.

Paid placements certainly have an impact but apparently, M&M's success seems to be driven by viewers. Visible Measures estimated that of the 30 million views, about 24.7 million were from clips that users uploaded. On the web, there would be more than 250 clips but fewer than 10 are official copies that the brand uploaded.

M&M's ad is currently on track to exceed the web views of Volkswagen's "The Dog Strikes Back.” Other spots on this chart that debuted in the game include Chrysler’s "It's Halftime in America" ad with Clint Eastwood vehicle at No. 4 and Elton John’s Pepsi titled "King's Court," at No. 6.

Breaking into the rankings are a lone non-Big Game ad, Old Spice's "Smell is Power," while Acura's Jerry Seinfeld campaign disappeared from the charts after gathering 18 million views the previous week.

If you liked the article, share on:

Comments

Recommended

If you’re selling some of the most expensive and most exclusive cars in the world, perhaps it would be a great idea to commission an ultra-rare work from the same...
by - May 24, 2017
Ford Motor Co. now has a new man on the top, and he goes by the name of Jim Hackett. Effective May 22, 2017, Hackett is named the new president...
by - May 24, 2017
Skoda recently launched the new Karoq compact SUV as a replacement model to its now-defunct Yeti small crossover. Slotted below the newly introduced Skoda Kodiaq, the new Karoq features a...
by - May 23, 2017
There are already rumors suggesting that the next generation BMW 5-Series GT is expected to be joining the 6-Series range. The latest reports instead tell us that that 3-Series GT...
by - May 23, 2017
In 2004, the British marque Rolls-Royce officially entered South Korea with the opening of their showroom located in Seoul before opening their second showroom last September in Busan. Now RR...
by - May 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries