Mobile marketing becoming more important for automakers

Article by Christian A., on May 30, 2011

Over 23 million potential customers saw Audi’s ad for its new A7 sedan on YouTube last May 1. Audi’s message – “bold design” – was plastered across the video channel and for that day, Audi was its sole advertiser for users of mobile devices.

Audi claims that it’s the first time for this platform to be taken over by a luxury carmaker. Audi did this as part of a strategy to reach luxury buyers through their mobile devices, an ad medium that’s quickly growing.

Audi is taking advantage of the chance to get access to these buyers. Luxury carmakers are prioritizing mobile ads, making sure that Web sites are compatible with mobile, designing apps and integrating ads within the current platforms. It has been determined that luxury-car buyers use their smart phones in each step of the process to buy a car.

Gartner, a leading technology research company, estimates that total annual revenue in 2011 from mobile advertising, such as apps and mobile Web display ads, will reach $3.3 billion.

According to a 2010 Google study, mobile devices account for up to 20% of search traffic on automakers' Web sites. A June 2010 Complete Auto Shopper Study that Google commissioned stated that luxury-car buyers are twice as likely as volume-car shoppers to use mobile devices to do research on a vehicle.

Topics: advertising

If you liked the article, share on:

Comments

Recommended

Imagine a sports car morphing into an SUV. Chevrolet initially revealed the FNR Concept at the previous Shanghai Auto Show in 2015. For this year, Chevy once again graces the...
by - April 22, 2017
From the moment FCA kicked off with its 3-month-long ad campaign until the day it unveiled the new Dodge Challenger SRT Demon, folks have been guessing what the exact figures...
by - April 22, 2017
Some people may think Audi Sport is a new company but it is in fact the motorsport division of Audi combined with the best of what Quattro GmbH can offer....
by - April 21, 2017
It is not a big secret that premium customers in China have a strong penchant for luxury cars with a spacious interior. In particular, premium customers in China purchase luxury...
by - April 21, 2017
Chinese automaker Chery did not leave a good impression last time they were in Australia - due to its cheap design. But this year, Chery showcases its new Tiggo Sport...
by - April 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries