Chrysler's Mopar brand has partnered with 3M to offer customizable map decals for the Jeep Grand Cherokee, Wrangler or Cherokee. Interested customers could just visit mopar.com/jeephoods where they could design a map that will be installed by a dealer on the hood of their vehicles. The $295 decals can be customized for any location in North America and can show either topography or a street map.
The map emanated from a one-time Jeep that Mopar developed earlier in 2014 and unveiled at the annual Easter Jeep Safari in Moab, Utah. Pietro Gorlier, global head of the Mopar parts and service brand, remarked that the Jeep featured a topographical map of a famous off-road trail at Moab and was a big hit among enthusiasts at the safari.
Convinced that the map decals would create interest, Gorlier called his supplier, 3M. In collaboration with 3M, Mopar engineers created a system that allows customers to create their own individual maps, have them printed and delivered to dealers where they will be installed.
The map decals will fit exactly the specific hood dimensions of MY2007-2015 Jeep Wranglers, MY2014-2015 Jeep Cherokees and MY2011-2015 Jeep Grand Cherokees. Gorlier remarked that the initiative is trying to move customization to the customer.
Jim Roth, 3M's global operations manager for original wraps, quipped that the idea of customized vinyl maps was developed over a weekend. He also credited Mopar with the idea of having customers order map graphics for Jeep. He remarked that it was 3M that came up with the online tool that allows customer to select locations and points of interest.