More BMW i vehicles for the US in coming months, Ian Robertson says

Article by Andrew Christian, on October 6, 2014

The United States will soon receive higher allocation of i electric and plug-in hybrid from BMW, according to Ian Robertson, board member for sales and marketing. The carmaker has so far sold 10,000 i3 compact EVs and 280 i8 plug-in hybrid supercars – both build at its Leipzig site in Germany -- globally. It started selling the i3 in Europe in November 2013 and in the United States in May.

BMW commenced sales of i8 began in the US in August. According to Robertson, BMW is building 100 i cars each day and is now selling the same number daily around the world. He remarked over 130,000 test drives have been done for the i3 globally.

He said that BMW is mulling increasing production of the i8 due to heavy demand. He added that they are converting some i3 slots into i8s as both share the same production line.

He acknowledged that the wait times for the i8 have become too long, but still BMW will adjust sell more i8s, albeit cautiously. BMW has also sold 3,104 i3s and 67 i8s in the US through September.

The i8 is already sold out through 2015 in the US. Robertson quipped the i cars have helped BMW established itself as a leader in innovation and technology.

Topics: bmw, united states

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