Most Valuable Player of Super Bowl XLV will get a 2011 Camaro Convertible

Article by Christian Andrei, on January 27, 2011

A 2011 Camaro Convertible will be given to the Most Valuable Player of Super Bowl XLV between the Green Bay Packers and Pittsburgh Steelers on February 6. The MVP Award winner, which is announced during the Super Bowl XLV Postgame Show on Fox, will be determined by a media panel and fan vote on www.superbowl.com. The Camaro Convertible will be seen on the field during the postgame celebration in North Texas.

The convertible continues the momentum of Camaro, which is now the segment leader in the U.S. The Camaro is available with an efficient 3.6-liter Direct Injection V6 engine, or as the V8-powered, 426-hp SS model. It also has a power convertible top available. The Super Bowl MVP will also get the Pete Rozelle Trophy, a silver trophy made by Tiffany & Co.

While the Chevrolet Camaro convertible is able to provide the refinement that customers want, it also delivers driving dynamics similar to that of the coupe. Since the body structure has been improved, it helps avoid cowl or a steering wheel shake and thus results in a more confident and stronger feel no matter what the driving conditions are.

With a tailored fit for the top and the headliner fitted with acoustical foam, a quiet ride is assured especially with the top up. Two trim packages will be offered for the Camaro convertible with the first being the 1LT/2LT (V-6) trim and the second a 1SS/2SS (V-8) trim, with prices starting at MSRP of $30,000 (including $850 for destination).

Nine colors are available for the exterior though the top only comes in tan or black. All convertible models though will have the rear parking assist as a standard feature. The architecture of the Camaro was originally designed to hold a convertible model.

As a result, even with the top down, customers continue to have fun while cruising, especially as it uses coupe-like driving dynamics. The body structure may already be stiff but the addition of four strategic enhancements allows for the elimination of the usual issues that a convertible faces like cowl and steering wheel shake.

Camaro chief engineer Al Oppenheiser revealed that the objective in developing this vehicle was to have a convertible that would be as close as possible to a coupe when it comes to handling, ride quality, and importantly, overall performance.

A good example of the true strength of the Camaro convertible can be seen in its suspension tuning. This is because it is the same as that of the coupe. Oppenheiser shared that in order to offset the open car’s reduced structure, engineers generally develop a suspension that is softer; thus turning the convertible into a boulevard cruiser.

Rather than going on that route, he continued, the company instead went to the better but more difficult one and instead strengthened the suspension. Nothing was changed from the coupe, whether it’s a bushing, spring rate, or strut, Oppenheiser said further.

The outcome is a convertible that maintains the capabilities of the Camaro coupe that include performance, road holding, and acceleration. In order to enhance the vibration and noise characteristics, extra safety structural reinforcements were put in.

This also helps with the removal of the cowl and steering wheel shake. Examples of these include the inner reinforcement bracket placed in its windshield header and the hydrofromed tube on the A-pillars. Even the front hinge pillar was reinforced and the rockers were reinforced.

The different changes done on the body of the Camaro convertible allows superior bending and even torsional stiffness. These are even better when compared to its nearest rival, the BMW 3-Series convertible.

Press Release

Chevrolet Camaro Convertible Goes to Super Bowl XLV MVP

The Most Valuable Player of Super Bowl XLV between the Green Bay Packers and Pittsburgh Steelers on February 6 will receive a 2011 Camaro Convertible, Chevrolet announced today.

A media panel and fan vote on www.superbowl.com will determine the MVP Award winner, announced during the Super Bowl XLV Postgame Show on Fox, presented by Chevrolet.

"The new Camaro Convertible arrives in dealerships in February and will be a fitting reward for the MVP," said Rick Scheidt, US vice president of Chevrolet marketing. "It's a great opportunity for Chevy to have Camaro play a role on one of the world's biggest stages, the Super Bowl."

The Super Bowl MVP receives the Pete Rozelle Trophy, a silver trophy made by Tiffany & Co., and the Camaro Convertible. The MVP will be available following the winning coach's news conference on Monday, February 7 at 8:30 a.m. CST at the Super Bowl XLV Media Center, Houston B-C (3rd Floor).

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