Mustang’s inclusion in Go Further campaign suggests European rollout

Article by Anita Panait, on May 25, 2012

Ford of Europe is assessing feedbacks to its Mustang muscle car in a new marketing campaign, fueling rumors that Ford’s European unit will sell official imports of the vehicle. Ford’s current official stance is that it has no plans to offer the Mustang to buyers in Europe. Ford said the Mustang’s appearance in the “Go Further” marketing campaign was to underscore the “breadth and capability of the products Ford customers enjoy around the world.”

Ford, however, said it is assessing feedback to the campaign, which also showcases Ford EcoSport and Ford Edge sports utility vehicles, saying that the company will carefully asses any potential market growth opportunities. This could be interpreted to mean that Ford might offer the Mustang in Europe if European customers show strong interest in the muscle car. A Ford spokesman said that the company is interested in what European consumers think of the vehicle models featured in the “Go Further” campaign. Presently, a European customer could acquire a Mustang through private import or from an independent specialist.

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