In an unprecedented move which surprised a lot of people, Mercedes-Benz is offering its latest E-Class Coupe for less cost than its E-Class Sedan, a model which it shares its positioning, styling, and interior with. No automaker has ever offered a more exclusive coupe model for less than a sedan version.
The German company is offering the E-Class Sedan beginning at $49,470 for the basic E350, but a E350 Coupe is only $48,920.
Initially it was thought that Mercedes Benz gave its E-Class coupe a lower price to hit the competition but, as it turns out, although the coupe borrows its graceful design from the E-Class Sedan, it uses a much cheaper and smaller C-Class platform under its striking exterior.
This could explain why the German carmaker can afford to offer the E-Class Coupe cheaper than the Sedan.
However, pricing was not the main factor behind the decision since the C-Class platform provides a stiffer car and extra performance. Earlier communique from the carmaker provided justification concerning the discontinuation of the previous CLK class of cars, which were also based on the cheaper platform of the C-Class.
The shelving of the CLK was speculated to be a signal that Mercedes would be employing the platform of the E-Class Sedan but instead the C-Class platform was used referring back to how Mercedes came up with the original CLK lineup, basically, the whole process of change was nothing more than just a simple exchange of nameplate.