New AMG Driving Academy season to merge fun and concern for nature

Article by Anita Panait, on March 15, 2012

Interested parties should gear up for the 2012/2013 season of the AMG Driving Academy! The AMG Driving Academy has planned adrenalin-pumping and thrilling courses for the upcoming season, aiming to turn AMG enthusiastic motorist into skilled drivers. The renowned driver-training program is offering a variety of activities for the 2012/2013 season, including: pleasure-oriented EMOTION trips;  special winter training courses in the Lapland region of Sweden; and  exciting excursions to legendary race circuits like the Hockenheimring, Zandvoort and the Nürburgring Nordschleife. Participants should look forward to the Academy’s MASTERS program, which allows them to drive the SLS AMG GT3, the racing version of the gullwing model.

However, all events at AMG Driving Academy are special, since all participants get a chance to experience the incomparable performance that mirrors the AMG brand claim of "Driving Performance" to life. The AMG Driving Academy is also the first and only driving program in the world that offer carbon-neutral driving dynamics courses. This also makes the AMG Driving Academy the only driving program that seamlessly reconciles driving enjoyment and concern for the environment. 

The principle of carbon neutrality is grounded on three pillars that are currently applied at all AMG Driving Academy courses: 1) avoidance of unnecessary wasting of resources; 2) implementation of measures that improves efficiency, which includes deployment of the latest AMG high-performance vehicles like the new SLK 55 AMG that consumes 30 percent less fuel than the previous model, thanks to a cylinder shut-off system; and 3) measurement of the CO2 emissions at a Driving Academy event, using the so-called "carbon footprint" as basis, with the aim to balance out the amount of emissions through its participation in climate protection projects.

Topics: smg

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