New Audi A3 will be offered in the U.S. only as a sedan

Article by Christian Andrei, on October 9, 2012

The Audi A3 will be offered in the U.S. only as a sedan model, according to a company official. The car will be built on Volkswagen’s new MQB platform. It will arrive in the U.S. market in 2014. It is rumored that the five-door model, which Audi has named as the Sportback, may be offered along with its sedan sibling. So far, the brand has been denying that it has plans to sell this model.

Nevertheless, the same company representative said that there are no finalized plans for the Sportback but he confirms that there are ongoing talks. If Audi chooses to offer its five-door version, it will continue to give American buyers an option that’s neglected by both Mercedes and BMW.

There’s a good chance that it will do well but then, historically, hatchbacks sell slowly in the market where high-riding SUVs and crossovers dominate. As of September, Audi had sold 5,750 A3s for this year. Meanwhile, BMW reported 7,731 3 Series sedans in September alone or a total of 68,352 units this year.

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