New Bmw 3-Series sedan surpassed expectations in China

Article by Christian Andrei, on June 21, 2012

Orders for BMW’s new generation extended 3-series sedan at its biggest dealer in China have exceeded expectations. Eight days since sales began on June 8, each of China’s Yongda’s 21 BMW outlets has received between 100 and 200 orders, said Dong Wei, vice president of the dealer group. The stretched sedan has a starting price of 340,000 yuan ($53,550).

Wei said that before the sale date of the car, there were apprehensions that customers are uncertain about its pricing. The high sales reflect the wider demand for the top-selling sedan. This will aid BMW to reduce the gap with Audi in China and eases worries that the economic slowdown has resulted to the decreasing demand for luxury vehicles.

BMW started taking orders for five models of the stretched and standard new generation 3-series sedan on June 8, according to Bloomberg. Cheam Tze Shen, Hong Kong- based assistant vice president at CIMB Securities HK Ltd., said that BMW has always been widely recognized in China as a premium brand. The 3 series is targeted at the younger generation as it was designed to be focused on the driver.

Wei said that BMW will start to deliver the new long wheelbase 3 series in the later part of July. The vehicle measures 11 centimeters or 4.3 inches longer than the regular model, showing that it is following a trend of following the Chinese design that raises back-seat comfort.

This trend is already evident in vehicles by Audi, BMW, and Mercedes. In the first five months of the year, BMW sold 135,026 units in China, a 34% increase. It expects sales this year to increase by at least 10% in the market, making up for the decline in the market in Europe of up to 5%.

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