New Cadillac CT6 spells no radical change in styling direction, not being inspired by Elmiraj

Article by Andrew Christian, on December 18, 2014

While Cadillac’s up-and-coming CT6 sedan will have “the world’s most advanced body structure,” – as per General Motors product development chief Mark Reuss – it will not boast of a radical change in the luxury brand’s styling direction. According to GM global design boss chief Ed Welburn, the CT6 – the first model to be named after Cadillac revamped its vehicle-naming setup – will be distinct from the current style sported by its existing lineup: angular lines and laser-like vertical head lamps and tail-lamps.

He told in an interview that the CT6 will be different and will stand out in the portfolio. However, Welburn was quick to point out that there would not be a real shift in styling direction with the CT6. He also dismissed expectations that the CT6 will have a design heavily influenced by the Elmiraj Concept unveiled at the 2013 Pebble Beach Concours d’Elegance.

Welburn remarked that the Elmiraj was more of an influence “on some other things we’re working on for Cadillac.” He admitted that the art and science theme for Cadillac vehicles has evolved since the current styling made its debut on the 2002 CTS midsize sedan.

Back then, the CTS and other models were laden with bold edges and sharp angles, but the latest iterations now have more subtle lines and creases. “It will continue to evolve,” Welburn said. Cadillac will unveil the new CT6 in the spring 2015 and will roll out the new top-of-the-line sedan either by end of 2015 or early 2016.

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