New Cadillac models expected to boost brand’s sales

Article by Christian A., on May 24, 2012

Cadillac, General Motors’ luxury brand, will double its nameplates over the next year or so, according to marketing chief Don Butler. He made the ominous announcement during the XTS sedan’s media launch. The XTS will debut in June. Since the DTS and STS sedans were discontinued last year, Cadillac has been offering only three nameplates: the CTS line, SRX crossover and Escalade SUV.

This has been the slimmest lineup that Cadillac has had in decades. This has made an impact on sales. Cadillac is on track to still have a slump in monthly sales this month – its eighth straight month of declines.

Butler said that the debut of the XTS signals the arrival of an “avalanche” of new products. Butler said that the XTS sedan marks Cadillac’s return to its “large luxury” roots. It’s believed that the XTS’ spacious trunk and interior will attract the traditional DTS and STS buyers. The XTS features plenty of technology and performance advancements such as the magnetic ride control and Brembo brakes.

The ATS sport sedan, which is expected to be Cadillac’s volume leader, will arrive by late summer. How this car will be received will affect the outcome of the goal of GM CEO Dan Akerson to transform Cadillac into a true global powerhouse comparable with German luxury leaders BMW, Mercedes and Audi.

In 2013, Cadillac will launch the ELR, which will use a variant of the Chevrolet Volt’s plug-in hybrid powertrain. There won’t be a vote of confidence from skeptics who think that the Volt is a slow-selling political pawn.

GM executives are actually optimistic about the ELR’s chances. Volt owners have been focused on beating each other’s records on longest trips between getting fuel. GM officials are confident that Cadillac buyers will want to do this as well but won’t be bothered as much with the high cost of the vehicle.

Topics: cadillac, sales

If you liked the article, share on:

Pin It

Comments

Recommended

Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Since 1993, Lexus has produced 4 generations of the Lexus GS, with the GS F amongst its newest member of the family. Unfortunately, rumors are also heating up that the...
by - March 24, 2017
In a leaked image following a presentation held in China, we learned that Czech automobile manufacturer Skoda will soon unveil 2 more new SUVs in China, resulting in a four-model...
by - March 24, 2017
McLaren is said to be designing the next generation of Sports Series, which could include a V6 hybrid among its powertrain options. It was earlier reported that the British automaker...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries