Cadillac, General Motors’ luxury brand, will double its nameplates over the next year or so, according to marketing chief Don Butler. He made the ominous announcement during the XTS sedan’s media launch. The XTS will debut in June. Since the DTS and STS sedans were discontinued last year, Cadillac has been offering only three nameplates: the CTS line, SRX crossover and Escalade SUV.
This has been the slimmest lineup that Cadillac has had in decades. This has made an impact on sales. Cadillac is on track to still have a slump in monthly sales this month – its eighth straight month of declines.
Butler said that the debut of the XTS signals the arrival of an “avalanche” of new products. Butler said that the XTS sedan marks Cadillac’s return to its “large luxury” roots. It’s believed that the XTS’ spacious trunk and interior will attract the traditional DTS and STS buyers. The XTS features plenty of technology and performance advancements such as the magnetic ride control and Brembo brakes.
The ATS sport sedan, which is expected to be Cadillac’s volume leader, will arrive by late summer. How this car will be received will affect the outcome of the goal of GM CEO Dan Akerson to transform Cadillac into a true global powerhouse comparable with German luxury leaders BMW, Mercedes and Audi.
In 2013, Cadillac will launch the ELR, which will use a variant of the Chevrolet Volt’s plug-in hybrid powertrain. There won’t be a vote of confidence from skeptics who think that the Volt is a slow-selling political pawn.
GM executives are actually optimistic about the ELR’s chances. Volt owners have been focused on beating each other’s records on longest trips between getting fuel. GM officials are confident that Cadillac buyers will want to do this as well but won’t be bothered as much with the high cost of the vehicle.
The ELR’s strong forward profile represents Cadillac’s next design level of new, modern themes and dimensions. Inspired by the 2009 Converj, it retained many features from the concept car. A strong, continuous line reinforces the overall shape, accentuated by 20-inch wheels that reach the body’s outer edge.
Vertical head and tail light components are vital to Cadillac's signature, a tradition since 1948.
Aerodynamics is crucial to a car’s design. Airflow management helps the vehicle move by minimising drag. A flushed front fascia with corners that taper and a grille with active shutters behind its openings allow easy air movements around the vehicle, reducing drag. At the back, precise edges and a cautiously engineered spoiler manage airflow. A strongly slanted windshield and rear glass reduce drag and turbulence and add to the ELR's 0.305 drag coefficient.
Other exterior features include:
· Recesses hiding handles behind doors
· A charge port located in the front fender of the driver’s side
· Side mirrors with lights that pulse green during charges and go off when the charge is complete.
Exterior colours available are Black Raven, Graphite Metallic, Crystal Red, and Radiant Silver Metallic,