New Chevrolet Spark expected to bring a color explosion

Article by Christian Andrei, on March 30, 2012

Be prepared for a splash of colors that we have not seen in our vehicles since the 1960s. Many say that this color explosion was restarted by Chevy's new minicar, the Spark. Ford wasn’t about to let things pass as it also launched an offensive with Dodge and Plymouth for dominance in this color battle. All the brands offered a broad variety of wild colors with interesting names.

Ford came up with the Grabber Blue, Grabber Orange and Grabber Green Mustang for the Mustang and the Ford Maverick. Top Banana Yellow, Hemi Orange, Go Mango were a few of what Dodge and Plymouth offered.

Buyers could ask for this paint on the Challenger and Barracuda and some other models. The present Mustang and Challenger versions as well as the Camaro have also been available with wild, bright colors.

But for now, the wild colors will be seen on the minicars and subcompacts. Those who buy a 2013 Chevrolet Spark can choose from Lemonade Yellow, Salsa Red, Jalapeno Green, Denim Blue and Techno Pink. Cristi Landy, Spark's marketing director, said that this car is centered on fun and expressiveness and so it made sense to offer the unit in a wide range of colors, including Techno Pink (described as silvery pink).

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