New China site for JLR to initially build Range Rover Evoque

Article by Christian A., on September 15, 2014

The Range Rover Evoque will be the first model that will be produced at Jaguar Land Rover's new factory in Changsu, China. According to Ralf Speth JLR’s new site -- a joint venture with Chinese carmaker Chery Automobile -- will start with the vehicle with the highest demand in China.

He remarked that the site may also start producing the new Land Rover Discovery Sport in the future.

Speth said that starting with one vehicle at first allows them to train its employees and “bring them up to speed." JLR will officially open the Changsu plant in October, with production commencing shortly after.

The Changsu site -- JLR’s first full-scale production site outside the United Kingdom – also houses an engine plant that will commence operations next year, building the carmaker’s new range of Ingenium four-cylinder units.

The opening of a new plant in China underscores how important the country is for JLR as a market. In fact, JLR sold 62,479 vehicles in China in the first half of 2014, while selling 240,372 units globally – which means the country accounts for around a fourth of the carmaker’s total volume.

JLR’s new site also will produce vehicles that will be marketed and sold under a new joint venture brand. JLR also plans to produce the Evoque in China for the domestic market while still building the version for other markets at its Halewood site in the UK.

He also remarked that if ever JLR decides to produce a long-wheelbase version of the new Jaguar XE midsize sedan, it would have to be built in China, “otherwise it doesn’t make sense.”

In 2013, Bernstein analyst Max Warburton wrote in a report that JLR is eyeing to sell 150,000 cars in China in 2015. He believes that China accounts for around half of its profits thanks to strong demand for the Range Rover and Range Rover Sport. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Recommended

Not so long ago, the 2018 Genesis G80 Sport made its debut at the 2016 LA Auto Show. But at that time, it did not have a price yet. And...
by - April 23, 2017
It seems like an increase in price has become a trend for automotive companies lately. Genesis isn’t alone when it comes to this. Subaru had just announced that the 2018...
by - April 23, 2017
Imagine a sports car morphing into an SUV. Chevrolet initially revealed the FNR Concept at the previous Shanghai Auto Show in 2015. For this year, Chevy once again graces the...
by - April 22, 2017
From the moment FCA kicked off with its 3-month-long ad campaign until the day it unveiled the new Dodge Challenger SRT Demon, folks have been guessing what the exact figures...
by - April 22, 2017
Some people may think Audi Sport is a new company but it is in fact the motorsport division of Audi combined with the best of what Quattro GmbH can offer....
by - April 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries