New China site for JLR to initially build Range Rover Evoque

Article by Christian A., on September 15, 2014

The Range Rover Evoque will be the first model that will be produced at Jaguar Land Rover's new factory in Changsu, China. According to Ralf Speth JLR’s new site -- a joint venture with Chinese carmaker Chery Automobile -- will start with the vehicle with the highest demand in China.

He remarked that the site may also start producing the new Land Rover Discovery Sport in the future.

Speth said that starting with one vehicle at first allows them to train its employees and “bring them up to speed." JLR will officially open the Changsu plant in October, with production commencing shortly after.

The Changsu site -- JLR’s first full-scale production site outside the United Kingdom – also houses an engine plant that will commence operations next year, building the carmaker’s new range of Ingenium four-cylinder units.

The opening of a new plant in China underscores how important the country is for JLR as a market. In fact, JLR sold 62,479 vehicles in China in the first half of 2014, while selling 240,372 units globally – which means the country accounts for around a fourth of the carmaker’s total volume.

JLR’s new site also will produce vehicles that will be marketed and sold under a new joint venture brand. JLR also plans to produce the Evoque in China for the domestic market while still building the version for other markets at its Halewood site in the UK.

He also remarked that if ever JLR decides to produce a long-wheelbase version of the new Jaguar XE midsize sedan, it would have to be built in China, “otherwise it doesn’t make sense.”

In 2013, Bernstein analyst Max Warburton wrote in a report that JLR is eyeing to sell 150,000 cars in China in 2015. He believes that China accounts for around half of its profits thanks to strong demand for the Range Rover and Range Rover Sport. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Recommended

Porsche definitely adores variety. You’ll see what we mean if you browse through the official company's website that shows a plethora of various 911 models. And now, the German marque...
by - June 23, 2017
2018 Ford Expedition is on its way to the market, and will be arriving at dealerships this fall. The all-new SUV will come with a new design, new EcoBoost engine,...
by - June 23, 2017
The 2018 Porsche 911 GT2 RS that made its debut not so long ago at the E3 video game expo in Los Angeles has already been sold out according to...
by - June 23, 2017
Mazda seems too far ahead in Safety technology for having four of its vehicles chosen as the safest on the road. Very recently, the Insurance Institute for Highway Safety has...
by - June 22, 2017
The automotive world is intensely competitive given the growing number of players, but the British car manufacturer is adamantly holding on to its spot. The 2018 Jaguar XF Sportbrake, priced...
by - June 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries