New Ferrari CEO Sergio Marchionne plans to build more supercars

Article by Christian Andrei, on September 11, 2014

Earlier today we told you that Luca di Montezemolo will receive almost 27 million euros from Ferrari as he steps down as company’s chairman, being replaced by Sergio Marchionne. We asked Krista Florin a.k.a. the Director of Communications at Ferrari North America if the any vehicle launches will be affected or if the company will increase the production limited by Montezemolo at 7,000 units per year in order to preserve brand’s uniqueness.

Unfortunately, Krista Florin declined to make any comment saying just that business is as usual at Ferrari. Still, the new Ferrari CEO Sergio Marchionne has other plans and when he will take in charge on October 13, he plans to increase production of Italian supercars.

Marchionne also wants to increase production of supercars such as the LaFerrari, which is really bad because the company had a tradition when Montezemolo was the chairman but things have changed, Ferrari is now American.

Back in May, Marchionne said that Ferrari has the potential to sell about 10,000 vehicles annually and the new chairman wants the Prancing Horse to better compete with other brands owned by the Volkswagen Group such as Lamborghini and Bugatti.

"People should not underestimate the importance of Ferrari for the group," said Marchionne. "Structurally, in terms who we are as carmaker, they have and will continue to define us." [source: automotive news - sub. required]

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