New Ferrari chairman Sergio Marchionne promises to keep brand’s iconic status

Article by Christian Andrei, on October 14, 2014

In a recent interview with CNBC, Ferrari’s new chairman Sergio Marchionne said that the company is in good hands with Fiat Chrysler Automobiles, as long as they don’t screw up the DNA of the Prancing Horse. As you may know already, the former Chairman of Ferrari, Luca di Montezemolo set a production limit of 7,000 cars per year in order to raise prices for new as well as used cars.

Meanwhile, Marchionne wants to change this and he will gradually increase production to 10,000 cars in order to keep up with the growing demand. This year, Ferrari will increase production to 7,200 units, according to Sergio Marchionne.

In addition, Marchionne said that he loves Ferraris (he owns 7 models) and that the Enzo is remarkable because of what it represents, while the 458 is the best driving machine ever invented.

Dealers as well as some Ferrari owners and collectors are worried that the Italian company will become more mainstream due to the fact that production will be increased.

Some of the owners said that don’t want to feel like an Audi or Porsche owner and see an identical vehicle down the street. Time will tell if Sergio Marchionne will do a great job at Ferrari or if Luca di Montezemolo was the perfect chairman for the Prancing Horse. [source: cnbc.com]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In Japan, Toyota stays in the limelight by always cooking up something new for its famous 86 sports car. A colour orange Toyota 86 performance edition is one that’s hard...
by - December 4, 2016
Back in 2009, Nissan first introduced the Nissan Leaf, the company’s first all-electric vehicle. LEAF stands for Leading Environmentally-friendly Affordable Family car and this particular EV has been considered as...
by - December 3, 2016
In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries