New Ferrari chairman Sergio Marchionne promises to keep brand’s iconic status

Article by Andrew Christian, on October 14, 2014

In a recent interview with CNBC, Ferrari’s new chairman Sergio Marchionne said that the company is in good hands with Fiat Chrysler Automobiles, as long as they don’t screw up the DNA of the Prancing Horse. As you may know already, the former Chairman of Ferrari, Luca di Montezemolo set a production limit of 7,000 cars per year in order to raise prices for new as well as used cars.

Meanwhile, Marchionne wants to change this and he will gradually increase production to 10,000 cars in order to keep up with the growing demand. This year, Ferrari will increase production to 7,200 units, according to Sergio Marchionne.

In addition, Marchionne said that he loves Ferraris (he owns 7 models) and that the Enzo is remarkable because of what it represents, while the 458 is the best driving machine ever invented.

Dealers as well as some Ferrari owners and collectors are worried that the Italian company will become more mainstream due to the fact that production will be increased.

Some of the owners said that don’t want to feel like an Audi or Porsche owner and see an identical vehicle down the street. Time will tell if Sergio Marchionne will do a great job at Ferrari or if Luca di Montezemolo was the perfect chairman for the Prancing Horse. [source: cnbc.com]

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