New Fiat EMEA chief Alfredo Altavilla facing tough tasks ahead

Article by Anita Panait, on December 26, 2012

Alfredo Altavilla is facing a number of overwhelming challenges as chief of Fiat's Europe, Middle East and Africa region. Among the challenges include carrying out the vision laid out by Fiat chief executive Sergio Marchionne to transform the core Fiat brand from a mass-market brand into a profitable marque that sells models based on the 500 and Panda minicars.

The 49-year executive also have to make Fiat's European operations reach breakeven by 2015-2016, following a forecast EUR700 million operating loss this year. Altavilla also needs to successfully re-launch Alfa Romeo, following botched attempts to revive the sporty brand. He also needs to reduce Lancia to a niche brand based on the Ypsilon subcompact car and rebadged large cars from Chrysler imported from North America.

This may be the easiest among the challenges set, since shrinking Lancia to the Ypsilon model is a reality check and would not likely take much of Altavilla's time. Lancia sells 80 percent of its volume in its home market in Italy, and six out of 10 Lancias sold are Ypsilons. But the challenge of reviving Alfa Romeo could prove to be difficult for Altavilla as the brand needs new vehicles to boost sales, but is not expected to have a new volume product before 2015.

Alfa Romeo currently sells two models -- the MiTo subcompact car and the Giulietta compact -- and its volume is expected to be less than 100,000 units. What is expected to arrive next year is the low-volume 4C roadster. Worse, rivals like Audi and BMW are expanding their product range and delivers more vehicles in a month than Alfa builds in a year.

Topics: fiat

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
2017 is undeniably a very busy year for BMW. After introducing the new 4-Series, the German automaker has just released several new updates. In relation to this, BMW is also...
by - January 23, 2017
The renowned Shelby Super Snake is now 50 years old! As we greet the Super Snake a “happy birthday” or a “happy anniversary,” Shelby itself is celebrating half a century...
by - January 23, 2017
Nearly a year after the Subaru XV Concept was unveiled at the 2016 Geneva Motor Show in Switzerland, this SUV study is making its North American debut at the 2017...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries