With the inclusion of the SYNC, a feature that brings traffic, direction and information (TDI) that can be downloaded from the firm's website, Ford is attempting to raise the capabilities of its vehicles. This new feature combines all the advantages of navigation and connectivity and adds extra choices for added advantage to the user.
The TDI, which can control the mobile phone of the customer, comes with a built-in GPS receiver to bring customers real time driving directions, traffic reports and business searches, with extra elements and functions like news, sports and weather which are all voice activated. These functions are free for the first three years of use.
When the driver speaks the command "services," the system kicks in and the functions become available.
The command "traffic" will send a text message to the driver's mobile phone with data that includes location and severity of accidents or new road construction where congestions are heavy. Consequently, the message is then channeled to the vehicle's audio system.
The command "directions" will provide precise street by street directions and is also broadcast to the audio system of the vehicle while at the same time is displayed on the central information screen beside the radio.
Customizing and categorizing data such as sports, weather and news are available in the current system. The SYNC comes with a $395 retail price when offered as an option and it comes with the latest GPS receiver, a first in the 2010 MY vehicle.