Ford’s Lincoln brand surely knows how to attract customers for its all-new Lincoln MKZ Hybrid. It does so by flaunting its mileage advantage over its key competitors. Lincoln is really telling the truth, since the US Environmental Protection Agency has certified the MKZ Hybrid to deliver 45 mpg on city, highway and combined driving.
This makes the MKZ Hybrid a leader in mileage category among luxury vehicles in the United States. It is also leading against its key rivals in the luxury midsize sedan market. The MKZ Hybrid offers an advantage of 5 mpg city and 6 mpg highway over Lexus ES 300h; 18 mpg city and 13 mpg highway over Infiniti M35h; and 20 mpg city and 16 mpg highway over BMW ActiveHybrid 3.
It also boasts an advantage of 2 mpg city and 5 mpg highway compared to the smaller Lexus CT 200h. The 2013 Lincoln MKZ Hybrid also boasts of being more fuel efficient than Audi, BMW and Mercedes-Benz diesel vehicles.
Lincoln has tagged new MKZ Hybrid with a price the same as the equivalent non-hybrid model, providing alternative option for luxury midsize sedan customers who seek value without compromising fuel economy and luxury. With the pricing, Lincoln was the first carmaker to offer a premium hybrid vehicle with a suggested price matching its conventional-powered sibling, in contrast to its rivals who charge a premium for their hybrid models.
Jim Farley, Ford’s group vice president for Global Marketing, Sales and Service, remarked that the all-new MKZ Hybrid proves that customers who prioritize fuel economy and reducing emissions do not need to compromise on luxury, driving quality or advanced technology. Farley added that MKZ is the carmaker’s strongest proof on what the reinvented Lincoln stands for – elegant vehicles that offer a clear alternative in the current competitive luxury marketplace.
The interior of the new MKZ shows that various technologies and innovative features have been fitted. A good example is the use of a five-button interface for the transmission instead of the usual mechanical shift lever. The first three options for this Push Button Shift are Neutral, Park, and Reverse. The remaining two are forward gears which are Sport and Drive.
Because of this interesting innovation, the design team was able to put in additional functional storage areas on the multi-level center console. Meanwhile in front of the driver is the new 10-inch LCD full-color instrument cluster which controls the newest iteration of the SYNC that has the MyLincoln Touch. Not only does it have a new design but it has a combination of dimensional indicator rings that then frame the reconfigurable TFT LCD or Thin Film Transistor.
Another important part of the MyLincoln Touch is the 8-inch LCD screen with touch capability and that is flush-mounted on the center. Through this screen, the driver is able to get access to information through color-keyed quadrants which allow for easy reference. Overall, the design team managed to create an interior that is truly inviting and shows fine details and use natural and rich materials while revealing strong architectural components.
According to Wolff, the graphic seen on the front section of the exterior is mirrored inside with the new instrument panel and its dramatic sweep. With this, he added, the interior is able to balance what is implemented on the exterior. The use of flowing forms combined with the open center console made the interior both functional and comfortable, he continued. Wolff said further that the brand hopes this will appeal to a more diverse group of customers, and possibly younger ones.