New MG6 sedan wants to take on the Bmw 3-Series

Article by Christian Andrei, on June 16, 2011

MG Motor UK's latest MG6 sedan, which targets buyers of pre-owned vehicles especially BMW 3-series, will go on sale in July in the United Kingdom. Its sales in mainland Europe will start next year.

This sedan will join the MG6 hatchback as the second new model that the company has launched. MG Motor was formerly the largest domestic automaker in Britain and is now owned by SAIC, which is the largest domestic carmaker in China. SAIC is taking its first steps toward expanding the MG brand across Europe with the MG6.

MG has a collection of six new models that are at various stages of development, including the MG5 compact, the MG3 small hatchback, and an SUV-style crossover to compete against the Nissan Qashqai.

The company will promote the MG6 sedan on the largest used-car website in Britain -- Auto Trader -- where last year the most searched-for car was the BMW 3-series sedan.

The new sedan has a similar length to the 3-series. Aside from the purchasers of used 3-series, current owners of a Rover 75 or Jaguar X-Type are also targeted.

The MG6 sedan will be priced at 15,995 British pounds or around 18,200 euros, which is 500 British pounds more than the MG6 hatchback.

MG Motor positioned the sedan slightly above the MG6 fastback, as people who attended customer clinics said the sedan "was more prestigious, more premium," than the hatchback, the company's sales and marketing director, Guy Jones, stated during the press launch of the vehicle.

Topics: mg, bmw 3-series

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