New NX makes Lexus a serious contender to US luxury car sales crown

Article by Christian Andrei, on March 11, 2015

Lexus was the best-selling luxury brand in the United States for 11 years until 2011, thanks to its reputation for durability and its versatile RX crossover. Since then, the luxury vehicle market in the US has been dominated by German marques. In 2014, Lexus has shown promises of being able to recapture that crown once again.

It was third overall and was just 19,000 shy of second place Mercedes-Benz. For this year, Lexus chances have gone up, as the brand’s entry in the fast-selling compact crossover segment – the new NX – is leading its charge. In fact, the NX has helped Lexus sold 26-percent more luxury vehicles in February and edged BMW for second place.

In fact, around two-thirds of Lexus’ total monthly gains in February were NXs (2,666 units). “The NX is a brilliant product and it really fills a pretty big hole that Lexus has had for a pretty long time,” reamarked John Krafcik, president of auto researcher TrueCar Inc. Lexus saw its sales in February surge 22 percent, led by the RX SUV that grew 14 percent to 6,490 units.

Sales of the GS sedan also surged 18 percent to 1,851 units. For the first two month of 2015, Mercedes was leading the sales race with 48,235, after selling 4.5-percent more vehicles in February to 23,616.

Close second is Lexus, with sales of 46,126 units in the first two months of the year. BMW jumped the highest in February, selling 14 percent more units in February to 25,201. However, that was not enough to top Lexus as BMW only delivered 44,182 units in the first two months of the year.

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