New royal baby, George Alexander Louis, taken home in a Range Rover

Article by Anita Panait, on July 25, 2013

The United Kingdom as well as the whole world was in frenzy when Kate Middleton, the Duchess of Cambridge, gave birth to baby boy who is third in line to the throne. Jaguar Land Rover had the honor of having provided the first ride for the royal baby in a Range Rover when Prince William and Kate took him home.

Millions of people witness the event through live television broadcast. UK-based Jaguar Land Rover is one of several companies that hold royal warrants, which means that the carmaker has supplied vehicles to the royal family for at least five years. The warrant grants the right to publicize service to UK's monarchy.

According to the Web site of the Royal Warrant Holders Association, Jaguar Land Rover has three warrants: one from the Queen of England that was granted in 1955; one from the Duke of Edinburgh that granted in 2012; and one from the Prince of Wales that was granted in 1987.

Warrants are typically granted to a chief executive or other senior executive with direct access to a company's board of directors. Aside from Jaguar Land Rover, there are also British carmakers that hold warrants from the royal family.

If you liked the article, share on:

Comments

Recommended

In the automotive industry, most brands will do what they can to expand their offerings to be present in every potential niche there is. The goal is clearly to increase...
by - April 30, 2017
Just days after unveiling the refreshed 2018 Toyota Yaris hatchback to the North American public at the 2017 New York Auto Show, the Japanese company is now disclosing how much...
by - April 30, 2017
The next generation Volvo XC60 will be soon on its way to dealerships and customers as the Swedish carmaker has already commenced production of the mid-sized sports utility vehicle at...
by - April 30, 2017
In September 27, 2016, Porsche initially filed for a patent that is the “Unique Active Rear Diffuser”. And earlier this week, on April 27, 2017, the United States Patent and...
by - April 29, 2017
The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries