The United Kingdom as well as the whole world was in frenzy when Kate Middleton, the Duchess of Cambridge, gave birth to baby boy who is third in line to the throne. Jaguar Land Rover had the honor of having provided the first ride for the royal baby in a Range Rover when Prince William and Kate took him home.
Millions of people witness the event through live television broadcast. UK-based Jaguar Land Rover is one of several companies that hold royal warrants, which means that the carmaker has supplied vehicles to the royal family for at least five years. The warrant grants the right to publicize service to UK's monarchy.
According to the Web site of the Royal Warrant Holders Association, Jaguar Land Rover has three warrants: one from the Queen of England that was granted in 1955; one from the Duke of Edinburgh that granted in 2012; and one from the Prince of Wales that was granted in 1987.
Warrants are typically granted to a chief executive or other senior executive with direct access to a company's board of directors. Aside from Jaguar Land Rover, there are also British carmakers that hold warrants from the royal family.