New Toyota Prius supermini based on Prius C Concept not coming to Europe

Article by Christian Andrei, on January 21, 2011

If you liked the Prius C Concept unveiled last week at the 2011 Detroit Auto Show and you live in Europe we have bad news for you… it appears that the new hybrid supermini capable to deliver a fuel consumption of almost 80 mpg will not make it there due to the strength of the Japanese yen.

For those who don’t know, the Prius C Concept was designed by company’s ED2 design studio found in Nice, France and Toyota chosen this team because of its ability to breathe a European design flavor into a car that has to show impressive sales in Japan and US.

Set to be launched in 2012, the new Prius supermini will definitely surpass Prius’ hatch fuel consumption, and it is expected to deliver a combined figure of close to 80 mpg, says Autocar.

The new car shares the same platform with the upcoming Yaris Hybrid. Toyota already builds the Auris Hybrid in the United Kingdom, while the Yaris Hybrid will be built in France. As expected, the company gets stronger profit margins than a small Prius model sourced from Japan.

The youthful character of the new Prius c is well conveyed by its exterior design, which also helps in achieving superb aerodynamic performance. In fact, the new Prius c comes with a number of aerodynamic features that help it achieve a 0.28 coefficient of drag.

Moreover, the new Prius c features a lower-body styling that is wider below the beltline with sculpted rear flares for a sportier yet imposing stance exuding a more agile drive. Customers could avail from a wide array of available exterior colors for the new Toyota Prius c -- Absolutely Red, Black Sand Pearl, Blue Streak Metallic, Classic Silver Metallic, Habanero, Moonglow, Magnetic Gray Metallic, Summer Rain Metallic and Super White.

Inside, the new Toyota Prius c offers an interior that is designed to provide a futuristic yet passenger friendly cabin. The interior is basically wrapped in black, while the instrument panel, door trim and seat surfaces are treated in lighter colors for a contrasting effect

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