Next-gen Opel Adam maybe rebadged as Buick in 2018

Article by Christian A., on January 28, 2015

When Opel builds the next-generation Adam sometime in 2018, Buick could have that minicar rebadge as part of its lineup in the United States. Duncan Aldred, U.S. vice president of Buick and GMC, told Automotive News in an interview that while he wants to have a rebadged Opel Adam added into Buick’s lineup, the current generation of the sporty three-door minicar was not engineered or made for the US.

He said that that he looked at the possibility of fast-tracking the Adam into the Buick range sooner than later, as the vehicle “would make a great Buick." He said that it would be "cost prohibitive" to revamp the current-generation Adam for the US, but hinted that any future redesign of the vehicle may allow it to be tailored for the country.

Opel launched the Adam in Europe in early 2013 and the next generation is expected to be rolled out in 2018 under a normal product cycle.

Bearing a base tag of around $15,500, the Adam is probably the “most premium model” in the Opel and Vauxhall range in terms of content and materials, Aldred remarked.

In 2013, former General Motors chief executive Dan Akerson lamented that the Adam and the Opel Cascada convertible had not been engineered with the US market in mind. GM is currently revamping the Cascada for the US, with a rollout expected early next year.

If you liked the article, share on:

Comments

Recommended

Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
The largest gathering of Volkswagen and Audi cars in Europe is underway, and the German premium carmaker is displaying the third model of its G-Tron range at the 2017 Worthersee...
by - May 26, 2017
Have you been wondering how much you have to produce to acquire a 2018 Mercedes-Benz S-Class Facelift? Wonder no more, as Mercedes-Benz has already divulged the pricing – at least...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries